# Nathan Schram Digital

> Melbourne-based digital consultancy operated by Nathan Schram, specialising in web design, SEO, AI search optimisation, and paid advertising for small and medium businesses.

Nathan Schram Digital is an independent digital consultancy based in Melbourne, Australia, operated by Nathan Schram as a sole trader. Nathan has 14 years of experience across marketing, sales, and business development in the tech industry, and works directly with small and medium businesses — no outsourcing, no juniors.

## Services

Five services across the digital marketing stack. SEO & Analytics is the base pack — it's a precondition for any of the four channel services because they all need clean tracking and Bing/GSC indexation to work properly.

- [SEO & Analytics ★ base pack](https://nathanschram.com/services/seo-and-analytics/): Technical SEO, on-page optimisation, GA4 + Google Search Console + Bing Webmaster setup, and conversion tracking foundations. The mandatory first layer before any paid or AI-search work.
  - [Local SEO Melbourne](https://nathanschram.com/services/local-seo-melbourne/): The local search layer of the SEO & Analytics base pack, for businesses whose customers are nearby — Google Business Profile setup and optimisation, the local terms worth ranking for, consistent business details across the web, local schema, Google Maps and the local pack, and a genuine way to earn reviews. No ranking or map-pack guarantees, no bought reviews, no per-suburb doorway pages.
- [AI SEO & GEO](https://nathanschram.com/services/ai-search-and-geo/): AI SEO / AI search optimisation — generative engine optimisation for ChatGPT, Google AI Overviews, Perplexity, Claude, and Gemini. Schema markup, entity signals, FAQ structure, and content formatted for AI citation. Requires the SEO & Analytics base pack.
- [Web Design & Hosting](https://nathanschram.com/services/web-design/): Custom websites built with modern tools (Astro, Tailwind CSS). Fast, clean, structured for search from day one.
  - [Website maintenance Melbourne](https://nathanschram.com/services/website-maintenance-melbourne/): The ongoing-care side of Web Design & Hosting, for a site that's already live — updates applied and checked, backups that restore, security watched, uptime and performance monitoring, small changes just done, a monthly report in plain language and a regular catch-up call. No offshore ticket queues, no lock-in for its own sake, no redesigns disguised as maintenance.
- [Google Ads Management](https://nathanschram.com/services/paid-search/): Google Ads management (primary) and Microsoft Ads, flat monthly fee, no lock-in. Keyword research, campaign builds, conversion tracking, and Quality Score optimisation. Requires the SEO & Analytics base pack.
- [Meta Ads](https://nathanschram.com/services/paid-social/): Meta (Facebook & Instagram) and LinkedIn campaigns. Audience targeting, creative strategy, Pixel + CAPI setup, and Insight Tag configuration. Requires the SEO & Analytics base pack.

## Journey stages

The customer journey runs in five stages, across three layers (build the base · do the work · ongoing partnership):

- [Digital Health Check (Stage 01)](https://nathanschram.com/digital-health-check/): See where you stand. The starting point. A free Basic version is delivered live on the 45-minute intro call from publicly available data — what's working, what's wasting, what's missing — yours to keep. An optional In-Depth version goes deeper using login data: a live configurator prices the SEO & Analytics base pack ($300) plus optional channel deep-dives, up to $1,065 fully loaded with a 10% bundle discount. ACNC-registered charities get 25% off.
  - [SEO audit](https://nathanschram.com/digital-health-check/seo-audit/): The SEO layer of the Digital Health Check, taken deep — search visibility and rankings, technical crawling and indexing, on-page content, local search and Google Business Profile, measurement, and AI-search readiness. Free as the Basic version on every intro call; the In-Depth version starts at $300 ex-GST and is checked against the client's actual Search Console, analytics and Google Business Profile accounts. Deliverable: a graded plain-English PDF, a prioritised fix list, and a 45-minute walkthrough call.
  - [Google Ads health check](https://nathanschram.com/digital-health-check/google-ads-health-check/): The Google Ads layer of the Digital Health Check, taken deep — live ads and competitors' ads, landing pages, conversion tracking, search terms and wasted spend, campaign structure and bidding, and Quality Score. Free as the Basic version on every intro call (from what's publicly visible, no account access); the In-Depth version is $550 ex-GST ($300 search and analytics foundation + $250 Google Ads deep-dive), checked inside the account with read-only access. A fixed price, not a percentage of ad spend. Deliverable: a graded plain-English PDF, a prioritised fix list, and a 45-minute walkthrough call.
- Client Exploration (Stage 02): Where do you want to go? A conversation about your goals and direction, so the plan answers what you actually want rather than a generic template. (Working stage name; no separate page yet.)
- [Strategic Digital Roadmap (Stage 03)](https://nathanschram.com/how-this-works/): Know what to do next. The plan that follows the Health Check — what to do, in what order, with what budget, and what to skip. A multi-call strategic process, sold conversationally on a call when it's the right next step, not bought from a configurator. Priced by scope; no public number.
- [Build & Launch (Stage 04)](https://nathanschram.com/build-and-launch/): Leave the work to me. Execution. New websites, SEO setup, ad campaigns, conversion tracking — whatever the Roadmap surfaced as the right next move.
- [Looked After (Stage 05)](https://nathanschram.com/looked-after/): Don't worry about it. Ongoing monthly support across one or more channels. Reporting, optimisation, monthly catch-ups.

## Blog

- [Is $20 a day enough for Google Ads? Do the maths first](https://nathanschram.com/blog/is-20-a-day-enough-for-google-ads/): On Sept 2026 estimates, A$20 a day bought a Melbourne wedding photographer nearly three clicks and an emergency plumber a third of one. Do the maths first.
- [Why isn't your business showing up on Google?](https://nathanschram.com/blog/business-not-showing-up-on-google/): Six causes, checked in order: verification, suspension, new-profile lag, wrong details, hidden address, or ranking. Five are free fixes. As of Aug 2026.
- [What does SEO cost in Australia? How to read a quote](https://nathanschram.com/blog/seo-cost-australia/): Advertised SEO rates in Australia run $400 to $15,000+ a month (checked July 2026). How to read the quote: the hours arithmetic, the questions, the red flags.
- [Why your website copy sounds generic (and how to fix it)](https://nathanschram.com/blog/website-copy-sounds-generic/): Ahrefs found 74% of new web pages now carry AI copy. Here's why small-business writing all sounds the same, plus a free two-minute swap test to fix yours.
- [Before you pay for SEO: 7 enquiry leaks to check first](https://nathanschram.com/blog/seo-enquiry-leaks-checklist/): Seven enquiry leaks to check on your small-business website before you pay for SEO, plus a free 20-minute self-check you can run from your phone today.
- [Local SEO for Melbourne businesses: a practical 2026 guide](https://nathanschram.com/blog/local-seo-melbourne-2026/): Most Melbourne businesses I audit have never properly set up their Google Business Profile. How to fix your GBP, reviews, and Map Pack presence in 2026.
- [How small businesses show up in ChatGPT and Google AI](https://nathanschram.com/blog/what-is-geo/): What is GEO? Generative engine optimisation means making your site easy for ChatGPT and Google AI to find and cite. A 2-hour plan for small businesses.
- [Core Web Vitals: why a slow website is costing you sales](https://nathanschram.com/blog/core-web-vitals-small-business-2026/): Only 48% of websites pass Google's Core Web Vitals on mobile. Here's what LCP, INP and CLS mean, why they cost you sales, and what to ask your developer.
- [How to tell if your Google Ads are actually working](https://nathanschram.com/blog/google-ads-working/): Can't tell if your Google Ads are working? The five numbers that decide it, from tracking integrity to return on spend, plus a 15-minute self-audit.

## Key Facts

- Location: Melbourne, Australia
- Available for: Local and remote work across Australia
- Specialties: SEO & Analytics (base pack), AI SEO & GEO, Small Business Web Design, Google Ads Management, Meta Ads (Facebook + Instagram), LinkedIn Ads
- Contact: hello@nathanschram.com
- LinkedIn: linkedin.com/in/nathanschram
- Free introductory call: 45 minutes, baseline digital health check delivered live on the call
- Full content: [llms-full.txt](https://nathanschram.com/llms-full.txt)

## Service Area

Nathan Schram Digital serves clients in Melbourne, Victoria, and remotely across Australia. Office hours: Monday–Friday, 09:00–17:00 Australia/Melbourne time.

## Optional

- [Projects](https://nathanschram.com/projects/): Portfolio of past work including Little Bear Apps, Viewpo, and WP Navigator.
- [About](https://nathanschram.com/about/): Background, experience, and approach.
- [Media & interviews](https://nathanschram.com/media/): Media page for journalists and podcast hosts — bios, commentary areas (small-business marketing, AI search, charities and community organisations), and fast contact via hello@nathanschram.com.
- [Contact](https://nathanschram.com/contact/): Book a free 45-minute introductory call, email hello@nathanschram.com, or send a note via the contact form. Replies within one business day.
- [Privacy Policy](https://nathanschram.com/privacy/): How Nathan Schram Digital collects, uses, and protects your information. Australian Privacy Principles and GDPR-aligned.
- [Data Deletion Instructions](https://nathanschram.com/data-deletion/): How to request deletion of personal information held by Nathan Schram Digital. Covers prospects, clients, end-users of client sites, and Facebook/Instagram users whose data we access via Meta partner grants.
- [Terms of Service](https://nathanschram.com/terms/): Terms governing engagement with Nathan Schram Digital and use of the Auditor Toolkit analytics platform. Plain English, Australian law (Victoria jurisdiction).
- [Security disclosure policy](https://nathanschram.com/.well-known/security.txt): RFC 9116 vulnerability disclosure policy. Report security issues affecting nathanschram.com or any service Nathan Schram Digital operates to security@nathanschram.com — acknowledged within 5 business days.