Nathan Schram — WritingPractical advice on web design, SEO, GEO, Google Ads, and digital strategy for small businesses.https://nathanschram.com/en-AUCore Web Vitals in 2026: what small businesses need to knowhttps://nathanschram.com/post/core-web-vitals-small-business-2026/https://nathanschram.com/post/core-web-vitals-small-business-2026/Only 48% of websites pass Google's Core Web Vitals on mobile. Here's what LCP, INP, and CLS mean, why they affect your sales, and what to ask your developer.Fri, 03 Apr 2026 00:00:00 GMTHow to tell if your Google Ads are actually workinghttps://nathanschram.com/post/google-ads-working/https://nathanschram.com/post/google-ads-working/Can't tell if your Google Ads are working? Check these 5 numbers against 2025 Australian industry benchmarks and run a 15-minute self-audit checklist.Thu, 02 Apr 2026 00:00:00 GMT