Most of my clients are Australian small businesses, charities and not-for-profits, and community sports clubs — usually replacing an ageing WordPress site, trying to figure out why they don't show up on Google or in AI search results, or running ads they're not sure are working. I help them figure out what's actually worth doing, then build and run it.
// background
Where I came from.
14 years across tech companies — early-stage startups through to ASX-listed — in marketing, sales, business development, and product. The mix matters. It means I've seen the same digital marketing problem from three different angles:
- The buyer trying to evaluate vendors.
- The seller trying to land deals.
- The operator trying to make the numbers work after the deal closed.
That background is the reason I won't sell you something I don't believe will move your numbers. I've been on the other side of those calls.
Why solo.
I've worked in agencies, at startups, and at an ASX-listed company. Going solo was a deliberate call. The trade-off is that I won't take on more clients than I can do justice to — typically 5–7 active clients at a time. The benefit is that the person on your kick-off call is the same person doing your discovery, building your site, running your ads, and writing your monthly report.
Modern stacks and AI tooling make this work. I can deliver more as a solo than a small agency could ten years ago, because most of the friction is gone if you pick the right tools.
// how I work
An extension of your team.
// scope
What I'm not.
To save time:
- Not an agency. No team, no account managers, no white-labelled subcontractors hidden behind the brand.
- Not a "fractional CMO." I do the hands-on digital work — websites, ads, search visibility — not C-suite strategy or board presentations.
- Not an "everything" marketer. I don't run organic social media, produce ad creative, do influencer marketing, write blog posts at volume, or work on brand identity from scratch. See the services index for what I actually do.
- Not a WordPress consultant. I'm a better fit when you want to simplify, modernise, or migrate away from WordPress — not when you want to stay deeply invested in it.
// contact
How to reach me.
The first step is usually a call. I'll prepare a free Basic Digital Health Check on your current setup beforehand and walk you through it live — yours to keep, whether you work with me afterwards or not.
// 45 min · Google Meet · No obligation
If you want a sense of how I think about the work before you book a call, the How This Works page walks through the five-stage journey clients tend to follow — Digital Health Check, Client Exploration, Strategic Digital Roadmap, Build & Launch, and Looked After.
// Last updated: May 2026