Most of my clients are Australian small businesses, charities and not-for-profits, and community sports clubs — usually replacing an ageing WordPress site, trying to figure out why they don't show up on Google or in AI search results, or running ads they're not sure are working. I help them figure out what's actually worth doing, then build and run it.
// 01 _ why solo
Why solo.
I've worked in agencies, at startups, and at an ASX-listed company. Going solo was a deliberate call. The trade-off is that I won't take on more clients than I can do justice to — typically 5–7 active clients at a time. The benefit is that the person on your kick-off call is the same person doing your discovery, building your site, running your ads, and writing your monthly report.
Modern stacks and AI tooling make this work. I can deliver more as a solo than a small agency could ten years ago, because most of the friction is gone if you pick the right tools.
// 02 _ how I work
An extension of your team.
// 03 _ side projects
What I've built.
Outside NSD, I run a few things in parallel:
- Little Bear Apps — my indie software studio. Different brand, different audience. The consulting work funds the time I spend on it.
- Viewpo — a small tool I designed and built from scratch.
- WP Navigator — same.
- Auditor Toolkit — an internal tool that gathers data from all the platforms that matter (Google search rankings, page speed, Search Console, your Google Business Profile, ad accounts) into one single view per client. It powers a lot of the depth in my Digital Health Checks and monthly reports.
All of which means I have hands-on shipping experience as well as marketing and consulting experience. I've sat in the buyer's chair, the seller's chair, and the operator's chair. When I tell you what I think a piece of work is worth doing, that opinion comes from having done it.
// 04 _ background
Where I came from.
13 years across tech companies — early-stage startups through to ASX-listed — in marketing, sales, business development, and product. The mix matters. It means I've seen the same digital marketing problem from three different angles: the buyer trying to evaluate vendors, the seller trying to land deals, and the operator trying to make the numbers work after the deal closed.
That background is the reason I won't sell you something I don't believe will move your numbers. I've been on the other side of those calls.
// 05 _ scope
What I'm not.
To save time:
- Not an agency. No team, no account managers, no white-labelled subcontractors hidden behind the brand.
- Not a "fractional CMO." I do the hands-on digital work — websites, ads, search visibility — not C-suite strategy or board presentations.
- Not an "everything" marketer. I don't run organic social media, produce ad creative, do influencer marketing, write blog posts at volume, or work on brand identity from scratch. See the services index for what I actually do.
- Not a WordPress consultant. I'm a better fit when you want to simplify, modernise, or migrate away from WordPress — not when you want to stay deeply invested in it.
// 06 _ contact
How to reach me.
The first step is usually a call. I'll prepare a free Digital Health Check on your current setup beforehand and walk you through it live — yours to keep, whether you work with me afterwards or not.
// 45 min · Google Meet · No obligation
- Email: hello@nathanschram.com — I respond within one business day.
- LinkedIn: linkedin.com/in/nathanschram
- BlueSky: @nathanschram.bsky.social
- GitHub: github.com/nathanschram
If you want a sense of how I think about the work before you book a call, the How This Works page walks through the five-stage journey clients tend to follow — Digital Health Check, Client Exploration, Strategic Digital Roadmap, Build & Launch, and Looked After.
// Last updated: May 2026