AI search visibility
& GEO.

If AI search feels fuzzy, it really comes down to one shift. Here's the plain version — open each point to see it.

Before any AI search visibility work begins, this is the kind of thing I'm looking at. The list is here so you can see the craft up front — not because you're expected to action any of it yourself.

• Do you come up at all? When ChatGPT, Perplexity, Gemini, or Claude is asked for a recommendation in your category and city, does your business get named — and if so, where, and worded how?

• Where competitors beat you. Which competitors get cited where you don't — and on which specific questions.

• Can Bing even see you? Bing is what ChatGPT and Microsoft Copilot read from. If Bing isn't indexing the site, those tools can't see you either.

• Can AI tell you apart? Whether the site's schema markup helps an AI tool distinguish your business from others with similar names — the right Person, Organisation, and LocalBusiness details, linked back to authoritative sources.

• Is your content quotable? Whether the key pages carry structured, citable content — plain question-and-answer blocks, dated facts with named sources, author bylines — the patterns AI tools find easy to extract and quote.

• The right directories. Whether the directories, professional bodies, and industry publications that actually feed AI recommendations in your sector point at the right business name, address, and details.

The Free Digital Health Check covers a public-side AI citation snapshot across all five engines. The deeper checks — the ones that need account access and a structured query plan — are part of the In-Depth version.

Honest scope. The work below isn't a refusal — it's a stay-in-lane discipline that keeps quality high on what I do build.

If a project sits outside the default scope and there's a real reason to do it — a notable executive whose Wikipedia presence genuinely needs structuring, a niche AI tool in your sector that isn't on the standard list, a content-heavy publisher that wants both content and citation work under one roof — ask anyway. The honest discipline applies on both sides: you have to agree to the scope, and I have to be confident I can deliver it to a standard worth my name. If I'm not, the honest answer is no — and I'll point you toward someone who can take it on if I know one.

AI search visibility moves on a different timescale to traditional SEO. The honest timing:

1. /01

   Audit + baseline citation snapshot

   1–2 weeks from kickoff.

2. /02

   Schema and structured-content work landing on the priority pages

   typically 2–3 weeks of setup, with citation patterns starting to respond within 30–60 days of the work going live.

3. /03

   Citation footprint outreach (directories, registries, industry publications)

   usually 6–12 weeks for the meaningful citations to land and start being picked up by the tools.

4. /04

   Real signal on whether the work is shifting AI tool recommendations

   two to three quarters of data, tracked quarterly.

Quarterly cadence is the honest one for this work. AI tools update their training data and recommendation logic on cycles that don't reward weekly checking — quarterly snapshots show you whether the trend is moving without the noise of day-to-day variation. Anyone selling faster certainty than that is either lucky or not telling the full story.