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AI search
& GEO.

// GEO // ChatGPT · Perplexity · AI Overviews · Gemini · Claude

I help Australian businesses get found in AI search engines — ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude — using Generative Engine Optimisation (GEO) techniques distinct from traditional SEO.

The honest framing: traditional SEO drives the traffic you can see today; GEO positions you for the next few years as more people get answers from AI assistants instead of ten blue links. Both matter — they're not interchangeable.

// 2026 reality check

AI search is still a small slice of total website traffic for most businesses, but the growth curve is steep — Similarweb tracks AI referral traffic growing fast year-on-year, and the share isn't evenly distributed across sectors. Industries where prospects ask AI assistants to recommend providers (professional services, healthcare, finance, B2B SaaS) see meaningfully more AI citation activity than impulse retail or walk-in trade. This isn't a future-tense channel anymore; it's a present-tense one most small businesses aren't yet positioned for.

Anyone who tells you AI SEO is a scam is wrong. Anyone selling an "AI SEO retainer" at the prices some agencies charge before doing anything else is also wrong — which is why the base pack comes first and this service builds on it rather than replacing it.

// What you get _ 01

What you
get.

Showing up when prospects ask AI tools "who's the best [X] in [city]?"

I run manual prompt tests on 10–20 high-intent queries a buyer might actually ask, across all five major AI engines (ChatGPT, Perplexity, Google AI Overviews, Gemini, Claude). That gives you a baseline citation rate, the gap to your competitors, and a clear list of what to fix.

The hidden data that helps AI tools cite you cleanly.

Behind-the-scenes structure on your site so AI engines can extract clear, citable answers — explicit Q&A blocks, named-source citations, dated facts, author attribution. Plus the entity work that helps AI tools tell your business apart from others with similar names (and, in my own case, from the Brooklyn-based GRAMMY-winning violist who shares my name).

The third-party citation footprint.

Identifying which industry directories, professional bodies, publications, and forums actually feed AI search engine training data and recommendation patterns. Coordinating submissions, commentary, and bylined contributions in those venues.

Quarterly re-audits, not weekly dashboards.

In my experience, AI engine recommendation patterns shift slowly enough that monthly snapshots produce noise more than signal. I track on quarterly cadence and report what's moving.

Plain-language reporting.

Citation rate change per engine, which competitors are gaining or losing visibility, what's planned next. No invented "AI search rank" numbers (the engines don't rank — they cite or they don't).

// For the technically curious — the full list
  • // AI search visibility audit — Manual prompt testing across ChatGPT, Perplexity, Google AI Overviews, Gemini, and Claude on 10–20 high-intent queries. Baselines current citation rate; identifies which competitors are being cited where you're not; surfaces the gap.
  • // Entity clarity remediation — Person, Organisation, and LocalBusiness schema with sameAs links to authoritative sources (LinkedIn, professional registries, government databases, Wikipedia where applicable). Helps AI engines disambiguate your business from name collisions and confidently cite you.
  • // GEO-specific schema markup — Beyond the basic schema in the SEO & Analytics base pack: FAQPage with citation-friendly answer formatting, HowTo schema for procedural content, structured author bylines with credentials, dated facts with named sources.
  • // Citable structured-content packaging — Taking the content already on your site and restructuring it so AI engines can extract clear, citable answers. Explicit Q&A blocks, named-source citations, dated facts, author attribution.
  • // Third-party citation footprint — Manual list of the 10–30 directories, registries, and forums that genuinely feed AI engine recommendation patterns per sector, tracked in client engagement notes.
  • // Quarterly AI search visibility re-audit — Re-running the baselined queries each quarter; tracking citation rate trend; iterating tactics based on what's moving.
  • // Bing Webmaster Tools + IndexNow — Bing is a primary citation backbone for ChatGPT and Microsoft Copilot (Seer Interactive's 2025 study found 87% of SearchGPT citations match Bing's top results), so being indexed by Bing is a precondition for citation in those engines. Set up via the SEO & Analytics base pack; I monitor indexation health here too.

// What I don't do _ 02

What I'm
not.

The "not included" list is the default scope. If a project sits outside it and there's a real reason to do it, ask anyway — but I'll only take it on if I can deliver to a standard I'd put my name on. Otherwise the honest answer is no, and I'll point you toward someone else.

// Audience _ 03

Who this
is for.

  • //Businesses whose competitors keep showing up in AI Overviews, Perplexity, or ChatGPT answers — and they don't.
  • //Professional services firms (legal, accounting, consulting, migration agents) where prospects increasingly ask AI assistants "who's the best [X] in [city]?" before contacting anyone.
  • //Technical and software businesses where buyers do vendor research via Perplexity or Claude before reaching out for a demo.
  • //Brands in sectors where AI citation activity is already noticeable (legal services, healthcare, finance, technical software, B2B SaaS) and where being uncited has competitive cost.
  • //Founders who already invested in solid traditional SEO + analytics and want the next layer of visibility before competitors get there.

// Who this is NOT for

Small local businesses with primarily walk-in trade, sectors where buyers don't research at all (impulse retail, late-decision restaurant choices), or any business that hasn't done the SEO & Analytics base pack work first. Get the foundations right, then come back to AI Search.

// Platforms _ 04

Where you show up.

The AI engines I track citation visibility on, and the search backbone that feeds two of them.

// AI search engines

Where AI Overviews and chatbots increasingly answer the questions people used to type into search.

// Citation backbone

Bing indexation is a precondition for ChatGPT + Microsoft Copilot citation visibility.

// Pricing _ 05

What it
costs.

Two common shapes:

// AUDIT

Audit-only deep-dive

Tick AI Search & GEO inside your Health Check + Roadmap configurator (alongside the SEO & Analytics base pack — the precondition). Pricing scales with which channels you tick; full-stack range $300 floor → $4,090 ceiling. Optional Strategic Roadmap upgrade auto-priced from the channels you select.

// SETUP + ONGOING

Setup project + quarterly re-audit on Looked After

Setup phase: 2–3 weeks (audit + entity-clarity schema implementation + structured-content packaging on the 5–15 highest-priority pages + initial third-party citation push). Then quarterly re-audit cadence on Stage 03.

Honest expectations: AI search visibility moves on a different timescale to traditional SEO. In my experience, citation patterns can shift within 30–60 days of clean GEO work landing (sometimes faster); they can also bounce around month-to-month as AI engines update their training data and recommendation logic. Real signal needs 2–3 quarters of data.

// ACNC charities: 25% off — single ABN-lookup verification at intake

// Journey _ 06

What comes
next.

Most AI Search & GEO engagements start as a deep-dive add-on inside an Health Check + Roadmap engagement — the SEO & Analytics base pack ships first, then this service builds on top. That sequencing isn't optional; it's how the engagement model works.

Once the AI Search & GEO setup has shipped, Looked After (Stage 03) covers quarterly re-audits and iteration. The cadence is genuinely quarterly here (not monthly like traditional SEO), because in my experience AI engine recommendation patterns shift slowly enough that monthly snapshots produce noise more than signal.

If you only want AI Search & GEO without traditional SEO + analytics work, the honest answer is: do the SEO & Analytics base pack first regardless. The GEO work amplifies the foundations; without them, it has nothing to amplify.

// Start _ 07

Get
started.

Want to know whether AI tools are mentioning you yet? Book a free 45-minute intro call — I'll do a free Health Check on your site and an AI-citation snapshot across all five engines as part of it.

Book a free intro call

// 45 min · Google Meet · No obligation

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// Last updated: 2026-05-01