Do you work with charities and not-for-profits?

Yes. Australian charities and not-for-profits are a core part of the practice. Web design, SEO, and Google Ads (including Google Ad Grants) are all in scope. ACNC-registered charities receive 25% off all paid services.

Are you Melbourne-only or do you work Australia-wide?

Melbourne-based, working Australia-wide. Most work happens remotely over video calls and shared documents. In-person meetings are available for Melbourne clients.

What's the minimum engagement size?

Most people start with a free Digital Health Check delivered on a 45-minute call. From there: an In-Depth Digital Health Check if you want a deeper look, a paid Strategic Digital Roadmap sold conversationally on the follow-up call, project-based Build & Launch work, or ongoing monthly care (the Looked After plan) across one or more services. No retainers under 90 days.

Do you handle creative production — copywriting, photography, video?

No. I write briefs, set strategy, and ship implementation. Copywriting, photography, video, and graphic design come from your team or trusted freelancers I can recommend.

Why is SEO & Analytics the mandatory base pack?

Without coordinated analytics in place, you can't reliably tell which ads are bringing in enquiries, what changes to the website actually improved the picture, or whether AI tools are starting to mention you. Every other paid deep-dive — paid search, paid social, AI Search & GEO, web design analytics — depends on it. The Free Digital Health Check still covers a public-side picture across all five services without the base pack, but for any paid analysis depth elsewhere, SEO & Analytics is the floor.

The
services.

// Five services // Run solo, Australia-wide

Five services, run solo across Australia. They sit inside the same customer journey, so when more than one is in play they coordinate cleanly. Most people start with a free Digital Health Check before deciding which (if any) of these would actually be worth the spend.

// Services _ 01

Five things
I do.

WEB

// 01

Web Design & Development

// Web Design & Development

A clear, fast website people can understand, trust, and contact you through. Site structure, page design, copy support, hosting setup, performance basics, forms, analytics foundations, and ongoing monthly care (the Looked After plan) if wanted.

// For the technically curious

Custom Astro + Tailwind CSS on Cloudflare Pages — modern, lightweight, no plugin bloat. Lighthouse Performance / SEO / Accessibility / Best Practices treated as ship-blockers. Core Web Vitals (LCP / INP / CLS) all green. Analytics + tag setup via the SEO and analytics foundation.

// What I don't doI don't new WordPress sites, work inside other CMSes I didn't build, complex multi-SKU e-commerce, or brand identity from scratch.

SEA

// 02

SEO & Analytics ★

// SEO & Analytics

Help people find you, and stop making digital decisions from guesswork. Search setup (Google Search Console, Bing Webmaster Tools), tracking (GA4), local SEO basics, technical SEO checks, page structure, and plain-English reporting. This is the ★ — the SEO and analytics foundation under everything else, the measurement layer every other paid deep-dive reports into.

// For the technically curious

GA4 + Google Tag Manager + Search Console + Bing Webmaster Tools + IndexNow. Conversion tracking integration so a single event fires through GA4, Google Ads, Meta Pixel, and LinkedIn Insight Tag — without double-counting. Technical SEO, on-page SEO, local SEO. Content briefs (I brief; the writing happens with you or a freelance writer).

// What I don't doI don't write content for you, run link-building schemes, chase ranking guarantees, or use black-hat tactics.

// Platforms

AI Search & GEO

// AI Search & GEO

Make your organisation easier for AI tools to understand, mention, and explain properly. Content structure, schema markup, citation-friendly pages, search foundations, local relevance signals, and visibility checks across the major AI tools (ChatGPT, Gemini, Claude, Google AI results, Perplexity). Builds on the SEO and analytics foundation. Quarterly re-audits, not weekly dashboards.

// For the technically curious

Manual prompt testing across the five major AI engines on 10–20 high-intent queries. Entity clarity remediation (Person / Organisation / LocalBusiness schema with sameAs links). GEO-specific schema markup. Citable structured-content packaging. Third-party citation footprint coordination. Bing Webmaster Tools + IndexNow.

// What I don't doI don't sell a high-priced "AI SEO retainer", promise citations or recommendations (nobody can — these are tools nobody fully controls), manipulate AI tools through prompt-injection tricks, or edit Wikipedia on a client's behalf.

// Platforms

Paid Search Ads

// Paid Search Ads

Reach people already searching for what you offer, with tracking in place before money starts going out. Campaign setup, keyword targeting, ad copy, conversion tracking, search-terms review, landing-page checks, budget guidance, and plain reporting on what the ads are producing.

Min $1,000/month per platform. Ad spend is paid directly to Google or Microsoft — it's never bundled into my fee. Conversion tracking is a hard rule — no tracking, no campaign launch. Flat monthly management fee, never percentage-of-spend.

// For the technically curious

Google Ads (primary platform) + Microsoft / Bing Ads (secondary when the audience supports it). Account audit, structural rebuild, conversion tracking via the SEO and analytics foundation, keyword research, ad copywriting, bid strategy, negative-keyword management, monthly reports.

// What I don't doI don't default to Performance Max, run programmatic display, produce banner-ad creative from scratch, or take percentage-of-spend pricing.

// Platforms

Paid Social Ads

// Paid Social Ads

Get in front of the right people before they're actively searching for you. Campaign setup, audience targeting, ad copy, creative direction (not production), tracking setup (Meta Pixel + Conversions API + LinkedIn Insight Tag where relevant), budget guidance, and reporting on enquiries, registrations, calls, and sign-ups.

Min $1,000/month for Meta, $2,000/month for LinkedIn. Ad spend is paid directly to the ad platform — it's never bundled into my fee. Conversion tracking is the same hard rule; the Pixel + Conversions API + LinkedIn Insight Tag layer comes from the SEO and analytics foundation.

// For the technically curious

Meta (Facebook + Instagram) + LinkedIn. Audience targeting, ad copywriting, conversion tracking (Meta Pixel + Conversions API + LinkedIn Insight Tag) via the SEO and analytics foundation, campaign management, creative-refresh cadence prompts.

// What I don't doI don't produce ad creative from scratch (graphics / video / static ads), run organic social media management, source or manage influencers, or run TikTok / Pinterest / X / Snapchat / Reddit ads.

// Platforms

Where they
fit in.

Services aren't bought standalone in most cases — they're delivered through the customer journey:

Digital Health Check

A plain-English audit of what's working, wasting, and missing across your current digital presence. Free baseline on the intro call; the In-Depth version goes deeper. Yours to keep regardless, whether you work with me afterwards or not.

Client Exploration

Early scoping conversations to work out what you're trying to do and whether I'm the right fit.

Strategic Digital Roadmap

A paid forward-looking plan recommending the right sequence of work for your situation. Sold conversationally on the call after the Digital Health Check, never via a public price list.

Build & Launch

Execution. New sites, SEO setup, ad campaigns, conversion tracking — whatever the Strategic Digital Roadmap called for.

Looked After

Ongoing monthly care across one or more services. Reporting, optimisation, monthly catch-ups. Optional; the build stands on its own without it.

// ACNC charities: 25% off all paid services

// Start _ 03

Not sure
where to start?

Book a 45-minute call. I'll run a Free Digital Health Check across your current digital presence beforehand and tell you honestly which (if any) of these would actually produce a measurable difference for you.

Get a Free Digital Health Check

// 45 min · Google Meet · No obligation · The PDF is yours to keep regardless

Prefer to write? Send a message instead →

// Last updated: May 2026

Digital Health Check

Client Exploration

Strategic Digital Roadmap

Build & Launch