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Digital marketing services, Melbourne — one person, start to finish.

Five services, run solo across Australia. They sit inside the same customer journey, so when more than one is in play they coordinate cleanly. If you're weighing up outsourced marketing — one person accountable for all of it, rather than hiring in-house or juggling separate providers — that's the shape these services are built to take. Most people start with a free digital marketing audit — the Basic Digital Health Check before deciding which (if any) of these would actually be worth the spend.

// What I offer

Five online marketing services.

// Search visibility & conversion tracking

SEO & Analytics ★

Help people find you, and stop making digital decisions from guesswork.

Search setup (Google Search Console, Bing Webmaster Tools), tracking (GA4), local SEO basics, technical SEO checks, page structure, and plain-English reporting. This is the ★ — the SEO and analytics foundation under everything else, the measurement layer every other paid deep-dive reports into.

// For the technically curious

GA4 + Google Tag Manager + Search Console + Bing Webmaster Tools + IndexNow. Conversion tracking integration so a single event fires through GA4, Google Ads, Meta Pixel, and LinkedIn Insight Tag — without double-counting. Technical SEO, on-page SEO, local SEO. Content briefs (I brief; the writing happens with you or a freelance writer).

What I don't do: I don't write content for you, run link-building schemes, chase ranking guarantees, or use black-hat tactics.

// Platforms

More about SEO & Analytics → Local SEO for Melbourne businesses →

// Fast, custom-built business websites

Web Design & Hosting

A clear, fast website people can understand, trust, and contact you through.

Site structure, page design, copy support, hosting setup, performance basics, forms, analytics foundations, and ongoing monthly care (the Looked After plan) if wanted.

// For the technically curious

Custom Astro + Tailwind CSS on Cloudflare Pages — modern, lightweight, no plugin bloat. Lighthouse Performance / SEO / Accessibility / Best Practices treated as ship-blockers. Core Web Vitals (LCP / INP / CLS) all green. Analytics + tag setup via the SEO and analytics foundation.

What I don't do: I don't build new WordPress sites, rebuild a site inside Squarespace, Wix or Shopify (moving you off one, yes), run large multi-product online stores, or create a brand identity from scratch. Looking after an existing WordPress site is a different job, and one I do: see website maintenance below.

// Platforms

More about Web Design & Hosting → Website maintenance for Melbourne businesses →

// Visibility in ChatGPT, Gemini & Perplexity

AI SEO & GEO

Make your organisation easier for AI tools to understand, mention, and explain properly.

Content structure, schema markup, citation-friendly pages, search foundations, local relevance signals, and visibility checks across the major AI tools (ChatGPT, Gemini, Claude, Google AI results, Perplexity). Builds on the SEO and analytics foundation. Quarterly re-audits, not weekly dashboards.

// For the technically curious

Manual prompt testing across the five major AI engines on 10–20 high-intent queries. Entity clarity remediation (Person / Organisation / LocalBusiness schema with sameAs links). Citable structured-content packaging. Third-party citation footprint coordination. Bing Webmaster Tools + IndexNow.

What I don't do: I don't sell a high-priced "AI SEO retainer", promise citations or recommendations (nobody can — these are tools nobody fully controls), manipulate AI tools through prompt-injection tricks, or edit Wikipedia on a client's behalf.

// Platforms

More about AI SEO & GEO →

// Google & Microsoft Ads, fully tracked

Google Ads

Reach people already searching for what you offer, with tracking in place before money starts going out.

Campaign setup, keyword targeting, ad copy, conversion tracking, search-terms review, landing-page checks, and plain reporting on what the ads are producing.

// For the technically curious

Google Ads (primary platform) + Microsoft / Bing Ads (secondary when the audience supports it). Account audit, structural rebuild, conversion tracking via the SEO and analytics foundation, keyword research, ad copywriting, bid strategy, negative-keyword management, monthly reports.

What I don't do: I don't default to Performance Max, run programmatic display, or produce banner-ad creative from scratch.

// Platforms

More about Google Ads →

// Facebook, Instagram & LinkedIn campaigns

Meta Ads

Get in front of the right people before they're actively searching for you.

Campaign setup, audience targeting, ad copy, creative direction (not production), tracking setup (Meta Pixel + Conversions API + LinkedIn Insight Tag where relevant), and reporting on enquiries, registrations, calls, and sign-ups.

// For the technically curious

Meta (Facebook + Instagram) + LinkedIn. Audience targeting, ad copywriting, conversion tracking (Meta Pixel + Conversions API + LinkedIn Insight Tag) via the SEO and analytics foundation, campaign management, creative-refresh cadence prompts.

What I don't do: I don't produce ad creative from scratch (graphics / video / static ads), run organic social media management, source or manage influencers, or run TikTok / Pinterest / X / Snapchat / Reddit ads.

// Platforms

More about Meta Ads →
Book a free 45-minute call What the free Health Check covers →

// Recent client work

SOUL IV logo

// Mobile wellness service

SOUL IV

A mobile IV business working in Victoria and Western Australia. I built its new website, help people find it on Google and in AI tools like ChatGPT, and run its Google ads.

Worked with
Billie Bajramovski, Managing Director
Services
Web Design & Hosting, SEO, AI SEO & GEO, Google Ads
What I did for SOUL IV 

See all client work 

// Journey

Where they fit in.

Services aren't bought standalone in most cases — they're delivered through the customer journey:

01

Digital Health Check

A plain-English audit of what's working, wasting, and missing across your current digital presence. The Basic version is free with every call; the In-Depth version goes deeper, from $300. Yours to keep regardless, whether you work with me afterwards or not.

02

Client Exploration

Early scoping conversations to work out what you're trying to do and whether I'm the right fit.

03

Strategic Digital Roadmap

A paid plan for what to do next, in what order, and what each part costs. Priced from the services it covers and agreed on a call, not bought from the website.

04

Build & Launch

Execution. New sites, SEO setup, ad campaigns, conversion tracking — whatever the Strategic Digital Roadmap called for.

05

Looked After

Ongoing monthly care across one or more services. Reporting, optimisation, monthly catch-ups, from around $1,000/month. Optional; the build stands on its own without it.

ACNC-registered charities: 25% off all paid services.

// Start

Not sure where to start?

Book a 45-minute call. I'll run a free Basic Digital Health Check across your current digital presence beforehand and tell you honestly which (if any) of these would actually produce a measurable difference for you.

Book a free 45-minute call

45 minutes · Google Meet · no obligation

// Every introductory call includes one · free
The Digital Health Check

Every call ends with one — a plain-English read across your whole digital presence. No charge, no catch.

  • Which services would actually move your numbers — and which wouldn't
  • Your top 3 fixes, in priority order
  • Yours to keep, whether you work with me afterwards or not
Get your free Basic Digital Health Check

The PDF is yours to keep regardless.

// Last updated: 9 October 2026