// SHAPE 01
Small business website rebuild
2–4 weeks discovery → design → build → launch. Modern, lightweight stack, hosting included, analytics + Search Console verified, structured data validated.
Build &
Launch.
// Stage 4 // Leave the work to me
This is the execution phase. Whatever your Digital Health Check and Strategic Digital Roadmap call for — a new website, a cleaned-up Google Ads account, a properly-tracked conversion path, an SEO foundation Google can crawl — I build it, launch it, and check it's working. You stay involved at the decision points; I carry the load.
Plan-becomes-real isn't glamorous. It's a long list of small correct decisions and one or two big ones — domain setup, conversion-event firing, the homepage hero that earns its keep. I'd rather ship the thing than bill for the diagrams.
// Services
What gets built here.
Stage 4 is where the five services come into play. Most projects pull on one or two; the larger ones combine three or more.
WEB
Web design & development
A clear, fast website people can understand, trust, and contact you through.
New sites, redesigns, and migrations off ageing setups; modern, lightweight stacks built for speed and search from day one.
SEASEO & analytics ★
Help people find you, and stop making digital decisions from guesswork.
This is the foundation everything else builds on. Tracking setup (Google Analytics 4, Search Console, Bing Webmaster) plus technical SEO, on-page, and local SEO sprint.
GEOAI search visibility & GEO
Make your organisation easier for AI tools to understand, mention, and explain properly.
Content structure, schema markup, citation-friendly pages, and visibility checks across ChatGPT, Gemini, Claude, Google's AI Overviews, and Perplexity.
SEMPaid search ads
Reach people already searching for what you offer, with tracking in place before money starts going out.
Google Ads (primary) and Microsoft / Bing Ads: account audit, structural rebuild, conversion tracking, first campaign launch.
SOCPaid social ads
Get in front of the right people before they're actively searching for you.
Meta and LinkedIn: campaign setup, Pixel + Insight Tag, audience targeting, ad copy. I brief creative; production sits with a specialist.
// Process
How I work.
The involvement model is straightforward: I do the work, you make the calls only you can make.
01
Discovery // Week 1
Existing-site audit, content inventory, account audit (where ads or SEO is in scope), conversion-tracking sanity check. Outputs: a written brief and a sequenced plan for the build.
02
Build // Weeks 2+
I work in live preview environments — staging URLs, sandbox accounts — that you can review whenever you want. Decisions get raised inline, with a recommendation, not as open-ended questions.
03
Pre-launch QA + Launch // Cutover day
Before the live URL flips, a launch-gate checklist: Lighthouse Performance score, Core Web Vitals, tracking firing all the way through to the platform, contact forms working, HTTPS enforced, 301 redirects verified, schema validated.
04
30-day post-launch period // Free, included
A structured 30-day window after launch: active monitoring of traffic patterns, indexation, conversion-event sanity, and any quick fixes that surface. It's also the decision point: roll into Looked After for ongoing care, or wrap as a clean one-off.
You're involved at the decision points. You're not involved in chasing supplier emails, debugging analytics issues, or sorting domain config. That's what you're paying for.
// Examples
What this looks like.
A few common project shapes. Real projects are scoped against your specific situation.
// SHAPE 02
SEO sprint after a Digital Health Check
90 days: 2 weeks audit + 6–10 weeks implementation + 2 weeks measurement window. Technical fixes ship early, on-page changes mid-sprint, Google Business Profile optimisation alongside.
// SHAPE 03
Paid Search account rebuild
1–2 weeks setup (account audit, structural rebuild, conversion tracking, first campaign launch) + ongoing monthly management.
// SHAPE 04
Combined web + SEO + paid
A bigger redesign that includes SEO foundations at build time and paid campaigns timed to launch. 4–8 weeks depending on scope.
The shape gets sequenced in a Strategic Digital Roadmap when the project's complex enough to warrant one. For simpler projects, Stage 4 starts directly after a Digital Health Check identifies the right move.
// Pricing
What it costs.
Stage 4 work is project-priced — one number per proposal, agreed up front after a discovery conversation, ex-GST. The shape depends on scope, complexity, and whether you're starting fresh or migrating. Indicative ranges by service area:
- Web builds — $800 to $12,000+ depending on scope (single landing page → multi-page custom build → multi-site migration).
- SEO sprint — $600 to $4,000 (depth scales with audit + implementation hours).
- Paid search setup — $1,000 to $3,500 (account audit, structural rebuild, conversion tracking, first campaign launch).
- Paid social setup — $1,200 to $2,500 per platform (Meta or LinkedIn).
Setup fees for ongoing care components (account audits, tracking implementation, baseline cleanup) carry through to a separate $500–$3,000 setup fee at the start of any Looked After plan — same range as the Stage 5 page; see Looked After for detail. Ad spend is paid by you directly to Google, Microsoft, Meta, or LinkedIn — never bundled into my fee.
// ACNC charities: 25% off project fees · single ABN-lookup check at intake
// Out of scope
What's not included.
Honest scope sells better than over-promised scope. Things I deliberately don't do at Stage 4.
Each service page lists its own service-specific exclusions — see Web Design, SEO & Analytics, AI Search & GEO, Paid Search, Paid Social for detail.
// What's next
Two paths post-launch.
Roll into Looked After (Stage 5)
Looked After — ongoing monthly care. Performance reports in 6–12 month context, monthly catch-up calls, optimisation, proactive recommendations. The default for clients with active ad accounts, SEO under monitoring, or websites that need real upkeep.
Wrap as one-off
Some projects end cleanly — a focused landing page, a one-off SEO audit-plus-implementation, a campaign rebuild handed back for in-house ownership. No obligation to continue.
Either way, the 30-day post-launch period is included and there's no automatic roll-on. You decide at the end of the window.
// Start
Got a plan that needs building?
If you've already got a clear plan — a Strategic Digital Roadmap, or just a defined project you want built — the first step is a call. I'll prepare a free Digital Health Check on your current setup beforehand and walk you through it live — yours to keep, whether you work with me afterwards or not. Whether your project lands as a fit or not, you'll leave with something useful.
Book a free 45-minute call
// 45 minutes · Google Meet · no obligation
If you'd like to start with the diagnostic first, the Digital Health Check page walks through what's covered.
// Every introductory call includes one · free
The Digital Health Check
A plain-English read on your current setup, walked through live on the call. No charge, no catch.
- What's working — and what's quietly leaking money
- Your top 3 fixes, in priority order
- Yours to keep, whether you work with me afterwards or not
No prep, no questionnaire — just bring what you know.
// Last updated: May 2026