// Built for results, not reports.
Better digital marketing,
explained plainly.
I help Australian small businesses, charities, and community sports clubs work out what’s actually working in their marketing, what’s broken, and what’s worth fixing first — explained in plain language you can act on.
Nathan Schram — independent Melbourne consultant, 13 years in.
Prefer to write first? Send me a message →
A diagram showing the platforms Nathan Schram Digital works across — search engines (Google, Bing), paid search ads (Google Ads, Microsoft Advertising), social ads (Facebook, Instagram, LinkedIn), and AI search (ChatGPT, Claude, Gemini, Perplexity). Click any cluster to jump to the relevant service page.
// Search engines
One consultant across every channel that brings you customers — search, AI search, and ads.
Know where you stand, and what to do next
You get a plain-English view of your current digital set-up: what is working, what is weak, what matters most, and what I would fix first if it were my business, charity or club.
A website that turns interest into action
Your website should load quickly, explain what you do, build trust, and make it easy for the right people to enquire, book, donate, register, volunteer, call, or get involved.
Easier to find on Google
Most people still start with Google. I help clean up the basics that make your organisation easier to find and understand there — clear pages, local search, accurate business details, and tracking that shows what is working.
Ready for AI search
AI search is still new, but the job is practical: make your website and digital footprint easier for tools like Google AI results, ChatGPT, Perplexity, Gemini and Claude to understand.
Ad spend you can track and improve
If you are running Google Ads, Microsoft Ads, Meta ads or LinkedIn ads, you should know where the money is going, what is being tracked, and what needs to change before more budget goes out.
A digital set-up you actually understand
You should not need to become a marketer, developer or analytics person to know what is happening. I explain the set-up in plain language and leave you with something you can act on.
Ongoing help that keeps things moving
When we keep working together, I don’t just wait for something to break. I keep an eye on the wider set-up, flag what needs attention, suggest sensible next steps, and help you keep improving without having to manage every digital detail yourself.
// Who I work with
Who I work with.
I work with three kinds of organisations across Australia.
Small businesses
Australian founder-led businesses with an existing website and digital set-up that needs a proper look and a clean-up, not a brand built from scratch.
Learn more →Charities & not-for-profits
ACNC-registered charities, NFPs, community groups, and allied-health organisations doing good work that needs to reach more people.
Learn more →Sports organisations
Semi-pro clubs, leagues, associations, and academies — any membership-funded sports org needing clearer digital presence.
Learn more →01 / Services
Five things I do.
Each is its own piece of work; most projects combine two or three. SEO & Analytics is the foundation underneath everything else — without it in place, you can't tell which ads are bringing in enquiries, what changes to the website actually improved the picture, or whether AI tools are starting to mention you.
Web Design & Hosting
A clear, fast website people can understand, trust, and contact you through. Custom-built for your business and easy to keep updated. One person handles design, hosting, performance, and ongoing fixes — so you always know who to call.
SEO & Analytics ★
Help people find you, and stop making digital decisions from guesswork. Search setup across Google and Bing, tracking that works (GA4), and the local SEO basics. Everything else builds on this.
AI Search & GEO
Make your organisation easier for AI tools to understand, mention, and explain properly. The five major tools (ChatGPT, Perplexity, Gemini, Claude, Google AI results) work differently from Google, and more people use them every month.
Paid Search Ads
Reach people already searching for what you offer, with tracking in place before money starts going out. Google Ads (primary) and Microsoft / Bing Ads when the audience supports it. Flat monthly management fee; ad spend goes to the platform directly.
Paid Social Ads
Get in front of the right people before they're actively searching for you. Meta (Facebook + Instagram) and LinkedIn — useful for getting in front of people who'd be a good match but don't know you exist.
// A few things I don't do
Brand identity from scratch · ongoing social-media management or regular content production · complex online shops with hundreds of products · guaranteed rankings or untrackable ad experiments · WordPress (I’m a better fit when you’re moving off it, not deeper in).
// Trust
Why work with me?
You may not need a full-time marketer, and you may not want an agency layer. What you might need is experienced digital judgement, practical implementation, and someone who can keep the whole set-up clear enough to act on.
I work directly with small businesses, charities, not-for-profits and community organisations that want to know what is working, what is broken, what is worth fixing next, and what can safely wait.
// Experience
Broad experience, practical judgement
// Experience
Broad experience, practical judgement
I’ve worked across startups, ASX-listed companies, indie product studios and consulting — across marketing, sales, business development and product. I’ve also worked with values-led and not-for-profit organisations, so I understand that digital decisions are not just about “growth”; they also need to make sense for time, budget, trust and governance.
// Senior, direct
Senior help without another hire or agency layer
// Senior, direct
Senior help without another hire or agency layer
You get experienced digital support without adding a permanent salary, managing another employee, or working through an agency account layer. You deal directly with the person doing the thinking and the work.
// Evidence-led
Evidence-led planning before money goes out
// Evidence-led
Evidence-led planning before money goes out
I start by looking at what is actually happening across your website, search visibility, analytics, ads and digital set-up. Then I help you work out what to fix, what to improve, what to leave alone and what is worth spending money on next.
// Ongoing
Ongoing help that keeps things moving
// Ongoing
Ongoing help that keeps things moving
When we keep working together, I do not just wait for something to break. I keep an eye on the wider set-up, flag what needs attention, suggest sensible next steps and help you keep improving without having to manage every digital detail yourself.
Nathan Schram
// Founder · NSD
02 / Next step
One call.
clear next steps.
Whether you know exactly what you need or just know something needs to change, one call is enough to know where to start. You'll leave with a clear sense of what's actually working, what's quietly costing you money, and what's worth doing next.
Prefer to write first? Send a message instead →
Every call ends with one — a plain-English read on your marketing. No charge, no catch.
- What's working — and what's quietly leaking money
- Your top 3 fixes, in priority order
- Yours to keep, whether you work with me afterwards or not
No prep, no questionnaire — just bring what you know.
// Selected work
Selected projects.
Little Bear Apps
Indie dev studio site — one coherent brand surface across multiple products.
Viewpo
Responsive design auditing tool — site, dashboard, and brand built end-to-end.
WP Navigator
WordPress plugin for AI agent integration — plugin code, marketing site, and docs from scratch.