// Built for results, not reports.
Better digital marketing,
explained plainly.
I help Australian small businesses, charities and not-for-profits, and community sports clubs work out what’s actually working in their marketing, what’s broken, what’s worth fixing first — and what to leave alone for now. One independent Melbourne consultant who’ll explain every decision in plain language you can act on.
Prefer to write first? Send me a message →
Included on every call: a free Digital Health Check — yours to keep, whether you work with me afterwards or not.
A diagram showing the platforms Nathan Schram Digital works across — search engines (Google, Bing), paid search ads (Google Ads, Microsoft Advertising), social ads (Facebook, Instagram, LinkedIn), and AI search (ChatGPT, Claude, Gemini, Perplexity). Click any cluster to jump to the relevant service page.
// Search engines
// Reality _ 01
Sound
familiar?
If any of this rings true, it’s a good place to start — most people I work with arrive with one or two of these.
You've got a website, but you're not sure it's pulling its weight.
Your ads are running, and you'd like a clearer picture of what they're actually doing.
Your search visibility is something you know you should look at, but haven't got to.
Your digital set-up has grown across a few tools and suppliers, and you'd like it simpler.
You'd like one straightforward person who explains things in plain English.
You're not sure what needs doing — only that something does.
If any of this rings true, that’s a good place to start. Start here →
// Outcomes _ 02
What changes
when this works.
Concrete results, not status reports — the kind of thing you’d describe to a friend in a sentence.
- A clear picture of what's actually working across your marketing — so you can stop guessing.
- A short list of what to fix first, and what you can safely leave for later.
- A website that loads fast on phones and turns visitors into real enquiries.
- Ad spend going where it's working — with the tracking to prove it.
- Showing up on Google and in AI search when people ask about your industry.
- More of the right people finding you — the ones who'd be a genuine fit.
- A set-up you understand, explained in plain language you can act on.
- One person to call when something digital breaks.
// Who I work with _ 03
Who I
work with.
I work with three kinds of organisations across Australia.
Small businesses
Australian founder-led businesses with an existing website and digital set-up that needs a proper look and a clean-up, not a brand built from scratch.
Charities & not-for-profits
ACNC-registered charities, NFPs, community groups, and allied-health organisations doing good work that needs to reach more people.
Sports organisations
Semi-pro clubs, leagues, associations, and academies — any membership-funded sports org needing clearer digital presence.
// A few things I don't do
Brand identity from scratch · ongoing social-media management or regular content production · complex online shops with hundreds of products · guaranteed rankings or untrackable ad experiments · WordPress (I’m a better fit when you’re moving off it, not deeper in).
// Services _ 04
Five things
I do.
Each is its own piece of work; most projects combine two or three. SEO & Analytics is the foundation underneath everything else — without it in place, you can't tell which ads are bringing in enquiries, what changes to the website actually improved the picture, or whether AI tools are starting to mention you.
Web Design & Hosting
A clear, fast website people can understand, trust, and contact you through. Custom-built for your business and easy to keep updated. One person handles design, hosting, performance, and ongoing fixes — so you always know who to call.
SEO & Analytics ★
Help people find you, and stop making digital decisions from guesswork. Search setup across Google and Bing, tracking that works (GA4), and the local SEO basics. Everything else builds on this.
AI Search & GEO
Make your organisation easier for AI tools to understand, mention, and explain properly. The five major tools (ChatGPT, Perplexity, Gemini, Claude, Google AI results) work differently from Google, and more people use them every month.
Paid Search Ads
Reach people already searching for what you offer, with tracking in place before money starts going out. Google Ads (primary) and Microsoft / Bing Ads when the audience supports it. Flat monthly management fee; ad spend goes to the platform directly.
Paid Social Ads
Get in front of the right people before they're actively searching for you. Meta (Facebook + Instagram) and LinkedIn — useful for getting in front of people who'd be a good match but don't know you exist.
// A few practical notes
The ★ on SEO & Analytics is the foundation — every paid service (ads, AI search) builds on it.
// Approach _ 05
How this
works.
It works in stages, not as a menu of services. You can stop after any stage with something useful — a free Digital Health Check, a finished website, or ongoing monthly support. More about how this works →
// Trust _ 06
Specific over
generic.
// 13 years
Built across 13 years
Startups, ASX-listed corporates, and indie product studios. I've seen what wastes money and what compounds.
// Solo
One Melbourne consultant
One person to call, who knows your account end to end. The person you speak to today is the person who’ll still be on it next year.
// Candour
Straight answers, even when they cost me work
I’ll tell you when something isn’t worth doing, or when the cheaper option is the right one. I’d rather walk away than pad a plan with work you don’t need.
// The person · Melbourne
Nathan Schram
// Founder · NSD
// Get started _ 07
One call.
A clear picture of what to do next.
Whether you know exactly what you need or just know something needs to change, one call is enough to know where to start. You'll leave with a clear sense of what's actually working in your marketing, what's quietly costing you money, what's worth doing next, and what to leave alone for now.
No prep, no questionnaire — just bring what you know, and you'll leave with what to do.
// 45 min · Google Meet · No obligation
Prefer to write first? Send a message instead →
// Selected work
Selected
projects.
Little Bear Apps
Indie dev studio site — one coherent brand surface across multiple products.
Viewpo
Responsive design auditing tool — site, dashboard, and brand built end-to-end.
WP Navigator
WordPress plugin for AI agent integration — plugin code, marketing site, and docs from scratch.