SEO &
analytics.

// SEA // ★ The mandatory base pack

Many agencies sell SEO as a standalone product. I treat the analytics underneath it as the same job — because if you can't measure whether anything's moving, the SEO work isn't honest.

This is where most engagements start, even when the goal is paid ads or AI search. The tracking foundation has to land first; everything else reports into it.

// What you get _ 01

What you
get.

The dashboards that tell you what's actually working.

Google Analytics, Google Tag Manager, Search Console, and Bing Webmaster Tools — set up cleanly. A privacy-first option (Plausible) for clients who don't want Google's stack on their site. One conversion event firing across Google Ads, Meta Pixel, and LinkedIn Insight Tag — no double-counting, no missed firings.

Showing up in Google for the searches that matter.

The technical work (page speed, mobile, crawlability), the on-page work (the words and structure Google reads, internal linking, page intent), and the local work (your Google business listing, Maps presence, citations on Australian directories).

Plain-language reporting.

What changed, what mattered, what didn't. No vanity metrics. No "domain authority" scores from third-party tools — in my experience those rarely translate to revenue, and they get cut from reports.

Honest pacing.

Analytics installation shows data within 24–48 hours. In my experience, technical fixes typically show Search Console impact within 2–4 weeks. On-page changes usually take 4–8 weeks for Google to re-evaluate. Authority and content-quality work tends to show meaningful results in 3–6 months. Anyone selling guaranteed page-1 rankings is wrong — Google's own Search Essentials documentation is explicit that no SEO can guarantee rankings.

// For the technically curious — the full list

// Google Analytics 4 — Full setup, custom event configuration, conversion goal mapping, audience definitions, cross-domain tracking when needed.
// Google Tag Manager — Installation, container architecture, tag + trigger + variable setup, debug-mode QA, server-side GTM when conversion attribution warrants the upgrade.
// Google Search Console + Bing Webmaster Tools + IndexNow — Verification, sitemap submission, query and page-level monitoring, indexation health, manual-action surveillance. Bing indexation is a precondition for AI search visibility on ChatGPT and Microsoft Copilot — Seer Interactive's 2025 study found 87% of SearchGPT citations match Bing's top results.
// Plausible Analytics — Privacy-first alternative for clients who don't want Google's stack. Setup, custom events, dashboard configuration, monthly report integration.
// Conversion tracking integration — Wiring all platforms together so a single event fires through GA4, Google Ads, Meta Pixel, and LinkedIn Insight Tag without double-counting and without missed firings.
// Technical SEO — Site speed, crawlability, indexation, mobile performance, Core Web Vitals (LCP / INP / CLS), structured data, robots.txt, sitemap, canonical URL hygiene.
// On-page SEO — Content structure, headings, meta titles + descriptions, internal linking, schema.org markup, image alt + filenames, page-level intent clarity.
// Local SEO — Google Business Profile setup + optimisation, NAP citation consistency, local schema, area-based search visibility, review-acquisition guidance.
// Content strategy + briefs — Recommendations on what to write, how to structure it, and which existing pages to update. I write briefs; clients (or their writers) produce content.
// Measurement — Search Console, GA4, Lighthouse, and Core Web Vitals trend reporting in plain language. I run my own internal analytics platform — Auditor Toolkit — that wraps DataForSEO + Lighthouse + Google Business Profile + Search Console + Ads APIs into a single per-client view.

// What I don't do _ 02

What I'm
not.

The "not included" list is the default scope. If a project sits outside it and there's a real reason to do it, ask anyway — but I'll only take it on if I can deliver to a standard I'd put my name on. Otherwise the honest answer is no, and I'll point you toward someone else.

Content production at volume. I write briefs and structural guidance. I don't write blog posts, landing pages, or whitepapers as a default service. You produce content (or use a freelance writer); I'll review.
Backlink and link-building campaigns. No buying links, no guest-post farms, no PBNs, no "we'll get you 50 backlinks" packages. Earned authority comes from real content, partnerships, and PR — none of which is a service I run.
Paid SEO directory submissions. Paying low-quality directories for inclusion is rarely worth it in my experience, and the few that do work (industry-specific) don't need a consultant.
Multi-language SEO without translation partners. I'll structure the architecture (hreflang, canonicals, country targeting), but I won't translate content. Bring a translation partner if you need other languages.
Ranking guarantees. No ethical consultant guarantees a specific Google ranking, and I'm not going to start. I commit to the inputs (audit quality, recommendations, technical fixes) and report on the outputs honestly.
Black-hat tactics. Cloaking, keyword stuffing, doorway pages, parasite SEO, scraped content, link schemes — none of it. Apart from being against Google's webmaster guidelines, in my experience it doesn't work for AI search either.
AI search citation pathway work. That's the AI Search & GEO service. Different tactics, different engines. The base pack here covers the schema and content foundations AI search builds on; the citation work itself sits in the other service.

// Audience _ 03

Who this
is for.

//Businesses underperforming in Google search despite having a functional website.
//Companies with no analytics installed, or analytics nobody trusts the numbers from.
//Founders setting up a new site who want SEO and analytics foundations baked in from day one rather than retrofitted later.
//Local Melbourne or Australia-wide businesses with weak Google Business Profiles letting them down.
//Anyone told they "need SEO" by an agency without anyone explaining what that actually means.
//Any client also buying Web Design & Development, AI Search & GEO, Paid Search Ads, or Paid Social Ads — this base pack is the precondition that makes everything else measurable.

// Platforms _ 04

Where you show up.

The places visibility happens, and the tools I use to wire up measurement underneath it.

// Search engines

Where intent is highest — traditional search visibility.

// Analytics + measurement

The tracking foundation every other service reports into. Plausible Analytics is offered as a privacy-first alternative to the Google stack.

// Pricing _ 05

What it
costs.

Three common shapes:

// AUDIT

One-off audit

Configure your Health Check + Roadmap with the SEO & Analytics base pack ticked. Pricing scales from $300 (base pack only) up to $4,090 with every channel + the Strategic Roadmap upgrade ticked.

// SPRINT

Audit + 90-day implementation sprint

Roughly 2 weeks audit + 6–10 weeks implementation. Analytics setup ships first (faster impact + makes everything else measurable), tech-SEO fixes in parallel, content strategy + Google Business Profile work across the same window, then a 30-day measurement window before the next decision.

// ONGOING

Ongoing optimisation under Looked After

Monthly cadence: review Search Console + GA4 + Core Web Vitals + Bing Webmaster Tools; prioritise next tickets; ship them; report. See Looked After.

// ACNC charities: 25% off — single ABN-lookup verification at intake

// Journey _ 06

What comes
next.

Most engagements start with a Health Check + Roadmap (Stage 1, free baseline or paid base-pack deep-dive). The Health Check shows whether SEO + analytics is actually the right next investment — sometimes it isn't (a business with no organic traffic problem doesn't need SEO; a business with a fundamentally bad product won't be saved by it).

If the answer is yes, the next step is either straight into Build & Launch (Stage 02 — execution) or a Strategic Roadmap upgrade inside the Health Check first when the broader digital direction needs clarity.

Once the SEO + analytics foundation has shipped, Looked After (Stage 03) covers ongoing optimisation — monthly tracking, content strategy iteration, technical SEO maintenance, and analytics-config updates as the business and measurement landscape shift.

// Start _ 07

Get
started.

Want a clear-eyed look at where you stand in search? Book a free 45-minute intro call — I'll do a free Health Check on your site and a quick AI-citation snapshot as part of it.

Book a free intro call

// 45 min · Google Meet · No obligation

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// Last updated: 2026-05-01

Health Check + Roadmap

Build & Launch

Looked After

SEO & Analytics ★

AI Search & GEO

Web Design & Development

Paid Search Ads

Paid Social Ads

SEO & analytics.

What you get.

The dashboards that tell you what's actually working.

Showing up in Google for the searches that matter.

Plain-language reporting.

Honest pacing.

What I'm not.

Who this is for.

Where you show up.

What it costs.