SEO consultant, Melbourne —
helping the right people find you.

Before any SEO or analytics work begins, this is the kind of thing I'm looking at. The checklist is here so you can see the craft up front — not because you're expected to action any of it yourself.

• Can Google see you? Is Google Search Console verified, and is it actually seeing the site?

• Is Bing set up too? Bing Webmaster Tools is a precondition for showing up in ChatGPT and Microsoft Copilot's answers, not just Bing's own results.

• Is tracking firing? Is conversion tracking firing on every form submission, every phone-click, every "book a call" button — or is the business flying blind on which channels are bringing in real enquiries?

• Can Google parse it? Are the meta titles, page headings, and URL structures plain enough that Google can parse what each page is actually about?

• Any hidden traps? Are there crawler-blocking redirect chains, broken canonical tags, or duplicate-content traps quietly costing visibility?

• Ranking for your name? Is the site indexed and ranking for its own business name — the absolute baseline before any harder ranking work matters?

• Is your Maps profile right? Is the Google Business Profile complete, with the right opening hours, categories, and recent posts? On Maps, is it showing above competitors locally?

• Any schema gaps? Are there schema markup gaps that could earn the site rich-results visibility (reviews, FAQs, local business info) without changing a word of content?

The free Basic Digital Health Check covers the public side of all of these. The deeper checks — the ones that need account access — are part of the In-Depth version.

An agency suits businesses that need large-scale output across a big team. A consultant suits businesses that want direct access, plain answers, and someone who'll tell them when something isn't worth doing. If that's you, this is built for how you like to work.

Honest scope. The work below isn't a refusal — it's a stay-in-lane discipline that keeps quality high on what I do build.

If a project sits outside the default scope and there's a real reason to do it, ask anyway. The honest discipline applies on both sides: you have to agree to the scope, and I have to be confident I can deliver it to a standard worth my name. If I'm not, the honest answer is no — and I'll point you toward someone who can take it on if I know one.

Here's how the money usually works, in plain numbers. Most SEO work with me takes one of three shapes:

ACNC-registered charities: 25% off. Single ABN-lookup verification at intake — same rate that runs across every NSD service.

Before any SEO or analytics engagement is called shipped, it has to pass the same four checks — no engagement is signed off until they do:

• Google can read it. Google can see and read the site cleanly, with no crawl-blocking traps in the way.

• Tracking fires cleanly. Conversion tracking is firing on every real enquiry — forms, phone-clicks, booking buttons.

• Maps profile is right. The Google Business Profile is set up properly, with the right categories, hours, and posts.

• Baseline captured. The starting picture is recorded, so future change can actually be measured against it.

Ongoing monthly reporting (when you stay on for ongoing monthly care): ranking + impression + click trends for tracked queries, organic sessions + conversions, Core Web Vitals trend, Bing indexation drift, plus a plain-language note on what changed, what's working, what's not, and what's planned next.