// For Australian small businesses
Know what's working, what's worth fixing, and what to skip — before you spend more on it.
You run the business and do the marketing in the gaps between everything else. I'm a marketing consultant for small businesses: one person you can talk to plainly about your website, your Google visibility, and your ads — starting with an honest look at where things actually stand, not a pitch for more. If you've been thinking about outsourcing your marketing rather than hiring in-house, that's the gap I fill. And if something isn't worth doing, I'll tell you, even when it costs me the work.
45 minutes · Google Meet · no obligation
// Recognition _ 01
You've probably been sold to before — by an agency, a freelancer, or someone who "does websites" — and you're reading this a little carefully as a result. That's fair. Most small-business owners I talk to have paid for something digital that never quite added up.
You don't need to become a marketing person to make a good call about your website or your ads. You need someone who'll look at what you've already got, tell you plainly what's working and what isn't, and point you at the one or two things actually worth your time and money.
That's where most of my work with small businesses starts — not with a rebuild, a retainer, or a big plan, but with a clear picture of where you stand.
// Common situations _ 02
These are the moments small-business owners tend to get in touch. You might recognise one — or a couple at once.
The site's a few years old and feeling tired, but you're not sure whether it's really the website holding things back, or the message, or something else. Worth knowing before you spend thousands on a rebuild.
You spent the money six to eighteen months ago and the enquiries didn't follow. You want an honest read on what's actually broken — without signing up to another retainer to find out.
The invoice arrives every month and you can't quite tell what it's buying. A second opinion you can hold up against their own reporting.
Referrals built the business, but they've levelled off, and you'd like more of the right people finding you directly — without gambling on ads first.
The volume's fine; the quality isn't. Often that's a message-and-clarity problem, not a traffic problem.
You've got years of reputation and repeat customers, but someone searching for what you do wouldn't land on you. The offline trust just isn't reaching the screen yet.
Each of these maps to real work underneath — a website fix, search and tracking, ads, or just a clearer plan — but which one is rarely obvious from the outside. That's what the Health Check is for.
// How it starts _ 03
Before you spend thousands on your digital marketing — SEO, AI search, paid ads, social — get your Digital Health Check. It'll give you a solid base to start from, instead of guessing. Yours to keep, whether you work with me afterwards or not.
It's a free 45-minute call where I walk you through a plain-English read of where things stand: what's working, what's worth fixing first, and what you can safely ignore for now. You leave with a written summary you can act on yourself, hand to whoever you like, or use to decide whether to keep talking.
If there's real work worth doing, the next step depends on what you need:
You can start anywhere and stop anywhere. There's no lock-in, and you deal with me the whole way through. If you'd like to see the full picture first, here's how this works, stage by stage.
// Digital marketing services _ 04
The Health Check usually points at one or two of five things. These are the digital marketing services I offer small businesses, and I keep to these five so the work stays good:
a clear, fast website people can understand, trust, and contact you through.
help people find you, and stop making digital decisions from guesswork. (This is the base everything else is measured against — it goes in first.)
make your business easier for AI tools like ChatGPT and Google's AI answers to understand and mention properly.
reach people already searching for what you offer, with tracking in place before money starts going out.
get in front of the right people before they're actively searching for you.
You don't need all five. Most small businesses need one or two, done properly. See how each one works →
// Scope _ 05
So you know what you're getting: I'm one person, start to finish — you'll always know who's doing the work, because it's me doing it. That's the point of it. A few things I deliberately don't do, so the work I do take on stays to a standard worth my name:
If something sits just outside that and there's a real reason to do it, ask anyway — the honest answer might be yes, or it might be a name worth calling instead.
// Fit _ 06
// Likely a good fit if you
Probably not the right fit if you're chasing a guaranteed overnight result, you want WordPress specifically, or there's no website and no budget to start from yet — in which case a Health Check is still a sensible, free first step before spending anything.
// Recent work for a small business
// Mobile wellness service
A mobile IV business working in Victoria and Western Australia. I built its new website, help people find it on Google and in AI tools like ChatGPT, and run its Google ads.
// FAQ _ 07
// Start _ 08
Not sure which of the above is you, or what to do first? That's exactly what the Health Check answers. Book a 45-minute call and I'll run a free Basic Digital Health Check on your existing setup beforehand, then walk you through it — so the conversation starts from a clear picture, not a sales pitch.
45 minutes · Google Meet · no obligation
A plain-English read on your existing setup. No charge, no catch.
The PDF is yours to keep regardless.
// Last updated: 1 October 2026
