// SPEED
A mobile page-load speed of 4.8 seconds where Google's "Good" Core Web Vitals threshold is under 2.5 — and the specific images, scripts, or fonts causing it.
Digital
Health Check.
// You walk away with the PDF // Yours to keep, work with me or not // Useful even if we never speak again
Before you spend thousands on your digital marketing — SEO, AI search, paid ads, social — get your Digital Health Check. It'll give you a solid base to start from, instead of guessing.
The Health Check grades your digital presence against seven pillars in plain language — not service categories. Each pillar gets a grade in the PDF, with the specific finding behind it.
Findability & Local Presence
Can the right people find you — in search, on the map, and when AI tools get asked?
Clarity & Content Usefulness
Do visitors quickly get what you do and whether you're right for them?
Trust & Credibility
Do the right people trust you when they land?
Enquiry, Booking, Donation & Member Path
Can someone who's interested actually take the next step without getting stuck?
Accessibility & Page Experience
Can people actually use your site — on a phone, quickly, without barriers?
Measurement & Decision Readiness
Can you tell what's working, instead of guessing?
Safety, Privacy, Access & Handover
Is your setup safe, owned properly, and something you could hand on if you needed to?
How the grades work.
No numbers — each pillar lands on one of five plain grades:
| // Grade | // What it means for you |
|---|---|
| Poor | Something here is actively costing you opportunities right now. Worth looking at first. |
| Fair | It works, but real gaps are holding your results back. |
| Good | Solid. Nothing's broken, and there's clear room to improve. |
| Strong | Working well. Only small gains left to find. |
| Excellent | Genuinely leading. Little to add. |
Each grade comes with the findings underneath it — the specific things that earned it, plus a plain starting point. You always see the working, not just the verdict.
The Basic version's honest cap.
The Basic Health Check works only from what's visible from the outside — your public website, search results, Google Business Profile, social profiles. That's an honest, useful picture, and it covers all seven pillars.
But some things just aren't visible from the outside: whether your tracking is actually recording real enquiries, whether you can tell what's genuinely working, whether the right access and ownership sit behind the scenes. Those depend on what's inside your accounts. For anything in that bucket, the Basic version gives you an honest read from the public side and flags where a proper look inside would confirm it — so a finding might read “on public evidence this looks Strong; confirming whether it's genuinely leading would mean a look inside your analytics, search, and conversion data — that's the In-Depth version.”
Claiming a top grade off data I can't actually see would be guesswork dressed up as a finding, so I won't. The In-Depth version is where I get that look inside — not a better Health Check, just a deeper one, for the parts the outside view can't reach.
// Process
How it works.
- 01
Book
Pick a 45-minute slot via the calendar. The booking form asks for your name, email, phone, business name, and website. If you've ticked deep-dives in the In-Depth version below, your selection is auto-filled into the booking notes — edit it before submitting if anything's off.
- 02
Review
Before the call, I run the Health Check at the depth you chose. For the In-Depth version, I'll send instructions for granting read-only access to the platforms relevant to your ticks (Google Ads, Meta, LinkedIn, etc.) plus a short intake questionnaire (your goals, current challenges, what you've tried).
- 03
Meet
On the 45-minute call, I walk you through the Health Check findings — pillar by pillar, grades visible — plus a quick what-to-do-first summary. No hard sell.
- 04
Report
You get the PDF after the call. Yours to keep, whether you work with me further or not.
// Patterns
What a Health Check might surface.
Sample finding-shapes — illustrative, not specific to any client. These aren't case studies; they're the kinds of patterns that come up across many businesses. Yours will look different.
// TRACKING
Conversion tracking installed but not firing on form submit, so the business has been flying blind on which campaigns are actually working.
// GBP
A Google Business Profile claimed but no posts in 14 months, missing categories, and the wrong opening hours during the holiday season.
// PIXEL
A Meta Pixel firing the same purchase event twice, doubling reported revenue and corrupting audience targeting.
// ADS
Google Ads bidding on broad-match terms wasting around 40% of spend on irrelevant searches, with no negative-keyword discipline.
// BRAND
Strong branded search demand on the business name, with no campaign defending it — competitors paying to bid on it.
// PLUGINS
A WordPress site with eleven plugins, three of them outdated, all of them slowing the site down on mobile.
// AI
A site invisible in ChatGPT and Perplexity results for the most relevant business questions, despite ranking on Google.
// What it won't
What it won't do.
It won't give you a finished plan of attack — that's the Strategic Digital Roadmap (Stage 3), a separate paid follow-up I recommend conversationally on the call after the Health Check has been delivered, when it makes sense.
It won't tell you whether the agency you've been working with is genuinely bad or just badly briefed — that's a separate conversation, usually one I have on the In-Depth walkthrough.
And it won't surface things only your team would know (commercial priorities, internal politics, what you've already ruled out).
The Health Check shows you where you stand digitally; the rest of the picture lives with you.
// Fit
Who this is best for.
// Best for
- Small business owners, charity directors, and sports committee chairs in Australia who want an honest read on where their digital presence sits today.
- Anyone about to spend money on web, paid ads, AI search work, or SEO and wants a solid base to start from, instead of guessing.
- Charities, NFPs, and sports clubs — the 25% charity rate applies on the In-Depth version, verified via ABN at intake. See the charity callout below.
// Not right if
- You want an aggressive growth-hacking pitch.
- You want a template-shaped audit with no conversation.
- You're under $1,000/month ad spend on Paid Search or Paid Social and that's not changing — I'd waste your money.
// Examples
A few example engagements.
Invented but realistic — composites of the kind of work this business is built to do. Frame: "the kind of engagement an SMB owner might have", not testimonials.
// SHAPE 01
A four-person plumbing business in Geelong
Wants more local jobs. Website is five years old, the Google Business Profile is half-finished, spending $1,200/month on Google Ads through an agency that hasn't sent a report in three months.
- // In-Depth configuration: foundation + Web Design + Paid Search deep-dives (3 service-lines, no bundle discount) = $700 ex-GST.
- // What I'd find: site slow on mobile, GBP with wrong opening hours, conversion tracking not installed, Google Ads bidding on broad-match wasting around 40% of spend.
- // Next steps (Stages 3 + 4): Strategic Digital Roadmap recommended on the call (separate paid follow-up); Build & Launch — website redesign + GBP + Google Ads rebuild. Ongoing Looked After at the Standard tier for monthly support.
- // Total first-year investment: in the order of $25,000-$30,000 ex-GST, depending on scope, plus the business's own ad spend paid directly to Google.
// SHAPE 02
A small environmental charity in regional Victoria
Volunteer-run, tight budget, ACNC-registered. WordPress site nobody can update, no analytics, candidate for a Google Ad Grant.
- // In-Depth configuration: foundation + Web Design + Paid Search deep-dives (3 service-lines) — pre-charity-rate $700 → $525 ex-GST (charity rate applied, 25% off).
- // What I'd find: no analytics installed, no conversion tracking, Google Ad Grant eligible but never applied for, WordPress site with five outdated plugins.
- // Next steps (Stages 3 + 4): Strategic Digital Roadmap recommended on the call (charity rate applies); Build & Launch — WordPress → Astro migration + GA4 setup + Google Business Profile verification + Google Ad Grant application + campaign build. Ongoing Looked After at the Light tier (charity rate applied).
- // Total first-year investment: in the order of $13,000-$15,000 ex-GST (charity rate applied), plus the Google Ad Grant — up to USD $10,000 per month, which costs them nothing.
// SHAPE 03
A six-person professional-services firm in Melbourne
Wants an inbound pipeline that doesn't depend on the founders' personal networks. Established business, real revenue, no in-house marketing person.
- // In-Depth configuration: foundation + all four deep-dives (Web Design + AI Search & GEO + Paid Search + Paid Social) = $1,065 ex-GST (10% bundle discount applied — all four add-ons ticked).
- // What I'd find: site lightly maintained, search visibility shallow for non-branded terms, AI-search invisibility on the questions buyers actually ask, Google Ads spending without a tracking audit, no Paid Social presence at all.
- // Next steps (Stages 3 + 4): Strategic Digital Roadmap recommended on the call (broader scope — four channels); Build & Launch — website refresh + tracking + GBP + Google Ads + Meta Ads + LinkedIn setup. Ongoing Looked After at the Comprehensive tier for cross-channel support.
- // Total first-year investment: a larger commitment than the two shapes above — scoped on the call against revenue + capacity, not from a website price list.
// Start
Get started.
The Basic version
FreeWhat's included:
- +A clear first read before you spend money
- +Public issues customers and search engines can already see
- +3–5 headline findings in plain English
- +A PDF report to keep and use however you like
- +A conversation to work out whether deeper analysis is worth it
// Who is this for?
// Right for
- +Anyone wanting a first look at where their digital presence sits, before committing money to fix it.
- +Charities, NFPs, and small businesses without budget for a paid audit.
- +Anyone who'd prefer a conversation first, then decide whether to go deeper.
// Skip if
- —You already have a recent (within six months) third-party Health Check or audit you trust.
- —You know the specific issue you want help with and want to go straight to a quote (book the call anyway; I'll route accordingly).
The In-Depth version
PaidWhat's included:
- +Data extracted & analysed from your analytics accounts
- +Stronger evidence before making bigger decisions
- +Tracking, search, and ad data checked from the inside
- +Deeper findings for the service-lines you choose
- +A longer PDF you can use to brief your team or provider
// Who is this for?
// Right for
- +Anyone about to spend meaningful money on web, paid ads, AI search work, or SEO, who wants a login-data picture first.
- +Anyone who's tried agency-led marketing before and wants an independent read on what's actually happening in their accounts.
- +Anyone who needs a written read on where they stand to brief an internal team or another vendor.
// Skip if
- —You don't have a website yet — there's nothing for me to read into (start with a Build & Launch conversation).
- —You're not running paid ads, SEO, or AI search-relevant content — the In-Depth depth pays off when there are accounts to analyse.
// Pick your service-lines, see live pricing, then book — your selection auto-fills the booking notes.
// Last updated: 2026-05-27
// FAQ
Common questions.
Why is SEO & Analytics the mandatory foundation?
Because it's the foundation everything else gets measured on. Paid campaigns can't track conversions without the analytics setup; web design changes can't be measured without baseline analytics; AI search visibility can't be tracked without the schema and crawler-access fundamentals. Skip the foundation and the deep-dives can't tell you whether what you're doing is working.