Google Business Profile suspended? What the appeal needs
Google listing suspended? Fix the reason, then send evidence, not an argument. Google says appeal reviews can take up to 5 business days. What to do meanwhile.
// 12 min read
Digital marketing advice & learnings.
Practical advice on web design, SEO, AI search, Google Ads, and making the internet work better for small businesses.
// Topics
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// All articles
Latest posts.
How much does a small-business website cost in Australia?
On eight Australian pricing pages checked in Sept 2026, a built-for-you small-business site was mostly advertised at about $2,000 to $10,000. How to read the quote.
// 16 min read
Is $20 a day enough for Google Ads? Do the maths first
On Sept 2026 estimates, A$20 a day bought a Melbourne wedding photographer nearly three clicks and an emergency plumber a third of one. Do the maths first.
// 18 min read
Why isn't your business showing up on Google?
Six causes, checked in order: verification, suspension, new-profile lag, wrong details, hidden address, or ranking. Five are free fixes. As of Aug 2026.
// 15 min read
How much does SEO cost in Australia? How to read a quote
Australian SEO pricing guides mostly put small-business SEO at $1,500 to $5,000 a month (checked Oct 2026). What changes the price, and how to read your quote.
// 21 min read
Why your website copy sounds generic (and how to fix it)
Ahrefs found AI copy on 74% of 900,000 new pages in April 2025. Why small-business writing all sounds the same, plus a free two-minute swap test to fix it.
// 14 min read
Before you pay for SEO: 7 enquiry leaks to check first
Seven enquiry leaks to check on your small-business website before you pay for SEO, plus a free 20-minute self-check you can run from your phone today.
// 13 min read
Local SEO for Melbourne businesses: a practical 2026 guide
Most Melbourne businesses I audit have never properly set up their Google Business Profile. How to fix your GBP, reviews, and Map Pack presence in 2026.
// 19 min read
Does ChatGPT mention your business? How to check, and what to fix
What is GEO? Making it easy for ChatGPT and Google AI to name your business. A 25-minute check of what they say about you, then a 2-hour fix list.
// 18 min read
Core Web Vitals: why a slow website is costing you sales
Only 48% of websites pass Google's Core Web Vitals on mobile. Here's what LCP, INP and CLS mean, why they cost you sales, and what to ask your developer.
// 20 min read
How to tell if your Google Ads are actually working
Can't tell if your Google Ads (or your agency) are working? The five numbers that decide it, what to check if an agency runs them, and a 15-minute self-audit.
// 20 min read
// Last updated: 9 October 2026