Why your website copy sounds generic (and how to fix it)
Ahrefs found AI copy on 74% of 900,000 new pages in April 2025. Why small-business writing all sounds the same, plus a free two-minute swap test to fix it.
// 14 min read
#conversion
2 articles tagged conversion — practical, plain-English advice on web design, SEO, GEO, Google Ads, and digital strategy for Australian small businesses, charities, and community sports clubs.
Before you pay for SEO: 7 enquiry leaks to check first
Seven enquiry leaks to check on your small-business website before you pay for SEO, plus a free 20-minute self-check you can run from your phone today.
// 13 min read
// Last updated: 9 October 2026