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Media & interviews.

I'm Nathan Schram — a Melbourne-based digital marketing consultant working with Australian small businesses, charities and community sports clubs. This page is for journalists, editors, producers and podcast hosts: who I am, what I can speak to, and how to reach me quickly.

One thing worth knowing up front: I'll say when something in my own industry is overhyped or not worth a small business paying for.

At a glance

Based
Melbourne, Australia (AEST) — available Australia-wide
Formats
Written comment · phone · video · podcast
Response
Usually within a few hours on business days — flag a same-day deadline and I'll prioritise it
Contact
hello@nathanschram.com

Bios

Two bios, ready to lift.

Use either as-is — no need to check with me first. Need a different length or angle? Email me and I'll turn it around quickly.

50 words

Nathan Schram is a Melbourne-based digital marketing consultant and the founder of Nathan Schram Digital. He has spent 14 years across marketing, sales, business development and product — from early-stage startups to ASX-listed companies — and now works with Australian small businesses, charities and community sports clubs.

150 words

Nathan Schram is a Melbourne-based digital marketing consultant and the founder of Nathan Schram Digital, a solo consultancy working with Australian small businesses, charities and community sports clubs. His work covers websites, SEO and local search, AI search (how tools like ChatGPT and Google's AI results describe a business), Google Ads, and Meta and LinkedIn ads — all explained in plain English.

Since 2012 Nathan has worked in marketing, sales, business development and product — in-house at two ASX-listed technology companies, then co-founding two businesses of his own — so he has sat on every side of the table: the buyer evaluating vendors, the seller landing deals, and the operator making the numbers work afterwards. He also builds and ships his own software tools, which keeps his advice grounded in how these systems actually work. He is happy to say when something in his industry is overhyped.

What I can comment on

Three areas, with an opinion.

Practical, plain-English commentary grounded in hands-on client work — not vendor talking points. SEO, Google Ads and web design sit underneath all three.

Small-business marketing & waste

What's worth paying for, what's broken, and what to fix first — websites, SEO, Google Ads, and the claims agencies make to small operators.

AI search & discoverability

How ChatGPT, Google's AI results and other answer engines describe businesses — what genuinely moves visibility, and what's hype.

Charities, clubs & community groups

Digital marketing on tight budgets: what volunteer-run organisations should — and shouldn't — spend their time and money on.

Questions I can answer well.

  • Is AI killing SEO — should a small business still bother?
  • How do I get my business mentioned by ChatGPT?
  • Are Google Ads worth it for a business my size?
  • How can I tell if my marketing agency is actually delivering?
  • What should a small business fix before spending more on marketing?
  • Do Google reviews and Maps matter more than my website now?
  • What digital marketing actually works for charities and sports clubs?
  • What's a realistic marketing budget for a solo or micro business?

What I won't do: comment on individual clients or their industries, share confidential detail, or stretch past what I actually know. If a story needs someone better qualified, I'll say so — and suggest where to look.

Evidence

Check my work first.

Verify before you quote — that's how it should work. Start with these:

Contact

On deadline? Email me.

Media enquiries go to hello@nathanschram.com — put your outlet and deadline in the subject line and I'll prioritise it. I usually reply within a few hours on business days (AEST).

Email a media enquiry

Outlet + deadline in the subject line helps

Or book a 45-minute call

Last updated: 9 October 2026