Editorial & corrections.

Everything published here — every blog post, guide, and service page — is written and reviewed by a real person: me, Nathan Schram. This page sets out how I write, where my facts come from, how I use AI, and how to tell me when I've got something wrong. If you spot an error, I want to fix it.

I write the articles myself. I'm a Melbourne-based digital marketing consultant with 14 years across marketing, sales, business development, and product — from early-stage startups to ASX-listed companies. There's no content team and no ghost-writers: if a post says "By Nathan Schram", I wrote it and I stand behind it. My full background is on the about page.

Where I'm offering an opinion or a judgement call rather than reporting a fact, I say so plainly. I write about what I actually do for clients — not topics I've only read about.

When I quote a statistic, a study, or a platform's own guidance, I link to the original source so you can check it yourself — not a summary of a summary. I prefer primary sources (Google's own documentation, published research, first-party data) over second-hand claims.

Every article carries a visible publish date, and an "Updated" date when I've revised it. If the evidence for a claim is thin, contested, or moving fast, I'll tell you that instead of presenting it as settled.

I use AI tools to help with research, drafting, and editing — much like a search engine, a spell-checker, or a sounding board. But AI doesn't get the final say. I review, fact-check, and rewrite everything before it's published, and I'm accountable for every claim that ends up on the page.

I don't publish unreviewed machine-generated content, and I don't present AI output as first-hand experience I don't have. The experience and opinions in these articles are mine.

If I've made a factual error, email me at hello@nathanschram.com and I'll correct it.

• For anything material — a wrong statistic, an outdated fact, a recommendation that no longer holds — I fix the article and bump its "Updated" date so you can see it has changed.
• For small typo or wording fixes, I'll just make the change.
• If a correction changes the substance of what a post argued, I'll note what changed near the top of that post.

I'd rather be corrected than stay wrong — so if something reads as inaccurate, please tell me.

I don't take payment to feature, recommend, or review anything. There are no sponsored posts, no paid placements, and no affiliate links on this site — when I link to a tool or a resource, it's because I think it's genuinely useful, and I earn nothing if you click it.

If that ever changes, I'll disclose it clearly on the post itself, before you read a word of it. And if I ever write about a product I have a commercial stake in, I'll say so plainly on that post rather than present myself as a neutral party.