Google & Social Ads
I set up, optimise, and manage paid advertising campaigns across Google, Meta (Facebook and Instagram), and LinkedIn — for businesses that want leads without wasting budget.
Google Ads is where I spend most of my time — it's where the strongest intent signals are, and where most businesses should start. But for the right audience and offer, Meta and LinkedIn campaigns can be a powerful complement, especially for brand awareness, retargeting, and reaching people before they start searching.
I don't do set-and-forget on any platform. Campaigns get reviewed and adjusted regularly based on what the data says, not what looks good in a dashboard.
Who this is for
- Businesses that want to generate leads or sales from paid advertising
- Companies currently running Google or Meta ads but not sure if it's working
- Anyone who's tried paid ads, burned money, and written it off
- Businesses launching a new product or service and need traffic now
- B2B companies looking to reach decision-makers on LinkedIn
What's included
Google Ads
Search campaigns, display, and remarketing. Keyword research, ad copywriting, bid strategy, conversion tracking, and negative keyword management. This is the core of most paid strategies — high intent, measurable results.
Meta Ads (Facebook & Instagram)
Campaign setup and creative strategy for lead generation, brand awareness, and retargeting. Audience targeting, ad formats, and performance optimisation. Works best alongside Google Ads or as a standalone play for visually driven businesses.
LinkedIn Ads
For B2B clients targeting specific industries, roles, or companies. Sponsored content, lead gen forms, and account-based targeting. Budgets need to be higher to make LinkedIn worthwhile — I'll be upfront about whether it's the right fit.
Across all platforms
- Campaign structure and setup
- Ad copywriting and creative direction
- Budget allocation and bid strategy
- Conversion tracking setup — Google Tag Manager, GA4, Meta Pixel, LinkedIn Insight Tag
- Monthly performance reporting in plain language
- Ongoing optimisation based on actual results
- Tracking & measurement — the full measurement stack across platforms, so you know exactly what's working
How it works
We start by talking about what you're trying to achieve — leads, sales, bookings, awareness — and which platforms make sense for your audience and budget. Not everyone needs to be on every platform, and I'll tell you if something isn't going to be worth it.
I'll look at what you've done before (if anything), research the opportunity, and put together a recommendation. Once we're running, you get monthly reports that tell you what's working, what's changed, and what I'm doing about it. Clear answers, not metric soup.
Get started
If you're spending money on ads and not sure what you're getting — or want to start but don't know where to begin — book an introductory call. If you've got existing campaigns, I'll review your ad account before we meet so we can talk specifics, not hypotheticals.
Get in touch45 minutes · Google Meet · No obligation