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SEO &
analytics.

// SEA

Help people find you, and stop making digital decisions from guesswork.

Search visibility and the measurement underneath it sit at the bottom of everything else you might spend on digitally. Without becoming an SEO or analytics person yourself, you'll see where you stand in Google search today, what's actually moving over time, and which of your marketing spend is doing real work — so the rest of your digital decisions are made from numbers, not guesses.

Get a Free Digital Health Check

// 45 min · Google Meet · No obligation

// Recognition _ 01

Why people come
to me for this.

Usually because something underneath the surface has quietly stopped working. Rankings have slipped for terms that used to bring people in. The Google Business Profile hasn't been touched in two years and competitors are showing above you on Maps. Analytics either isn't installed, or the numbers have looked the same for so long that nobody trusts them.

Or an agency told you that you "need SEO" without anyone explaining what that actually means, and now you're trying to work out whether it's true.

It shouldn't take a digital-marketing background to know what's going on. Someone who can plainly tell you what's working, what isn't, and what's worth fixing first — and then set the measurement up cleanly so you can see for yourself going forward — is usually enough.

// What I'd check first _ 02

What I'd
check first.

Before any SEO or analytics work begins, this is the kind of thing I'm looking at. The checklist is here so you can see the craft up front — not because you're expected to action any of it yourself.

The Free Digital Health Check covers the public side of all of these. The deeper checks — the ones that need account access — are part of the In-Depth version.

// What you get _ 03

What you
get.

Everything else you might do digitally — paid search, paid social, AI search visibility, web design changes — depends on the measurement and search foundation being right underneath. So this is what I set up first, before anything else can be honestly evaluated.

  • //

    A clear picture of where you stand in Google search. Rankings for the terms that matter, indexation health, technical-health snapshot, plain-language report of what's working and what isn't.

  • //

    Conversion tracking that actually fires. One conversion event firing cleanly across Google Ads, Meta Pixel, LinkedIn Insight Tag, and your own analytics — no double-counting, no missed firings. So you can see which ads, posts, or pages are producing real enquiries.

  • //

    A Google Business Profile that earns its place on Maps. Set up properly, optimised for the searches people actually use to find businesses like yours locally, with reviews and posts kept current.

  • //

    Bing showing your site too. Often skipped, but it matters — Bing's index is what ChatGPT and Microsoft Copilot read from. Set up via Bing Webmaster Tools + IndexNow so new pages are picked up the moment they publish.

  • //

    On-page work that helps Google understand the site. Headings, meta titles + descriptions, internal linking, schema markup, image alt text — the structural plumbing that makes the difference between Google guessing what a page is about and knowing.

  • //

    Content briefs, not content production. I'll tell you what's worth writing, who it's for, and how to structure it. The writing itself stays with you or your writer — I'll review.

  • //

    A privacy-first option if you'd rather not use Google's analytics. Plausible Analytics instead of GA4 — same picture, no tracking pixels, no cookie banners required.

  • //

    Reporting in plain language. What changed, what mattered, what didn't. No vanity metrics — I don't report on "domain authority" scores from third-party tools because in my experience they rarely translate to actual revenue.

// For the technically curious — the platforms behind this

GA4 (full setup, custom events, conversion goals, audiences, cross-domain tracking) · Google Tag Manager (containers, tags/triggers/variables, server-side GTM when conversion attribution warrants the upgrade) · Search Console + Bing Webmaster Tools + IndexNow (verification, sitemaps, monitoring, indexation, manual-action surveillance) · Plausible (privacy-first alternative for clients who want it) · schema.org markup (structured data so Google can show your business cleanly) · Lighthouse + Core Web Vitals (technical health, page-speed trends) · Google Business Profile (dashboard + Maps for local visibility). All set up cleanly, all reported on in plain language.

// What I don't do _ 04

What I
don't do.

Honest scope. The work below isn't a refusal — it's a stay-in-lane discipline that keeps quality high on what I do build.

If a project sits outside the default scope and there's a real reason to do it, ask anyway. The honest discipline applies on both sides: you have to agree to the scope, and I have to be confident I can deliver it to a standard worth my name. If I'm not, the honest answer is no — and I'll point you toward someone who can take it on if I know one.

// Fit _ 05

Who this is
best for.

// Best for

  • //Australian small-business owners whose rankings have slipped, or whose Google Business Profile has been quietly losing ground to local competitors, and who want one person to plainly tell them what's worth fixing first.
  • //Owners with no analytics installed, or analytics they don't trust the numbers from — and who want a measurement layer set up cleanly so the next digital decision isn't a guess.
  • //Founders launching a new site who want the search and measurement foundations baked in from day one, rather than retrofitted later.
  • //Anyone an agency told "needs SEO" without explaining what that actually means.
  • //Charities, not-for-profits, and community sports clubs whose Google Business Profile or local search visibility needs work on a tight budget — the 25% ACNC charity rate applies (see pricing below).
  • //Anyone planning to spend money on paid search, paid social, AI search visibility, or web design changes — this is the foundation that makes whether those investments are working visible.

// Skip if

  • //You want guaranteed page-one rankings (no honest consultant offers them).
  • //You want a writer who'll produce 20 blog posts a month — the writing isn't part of what I do.
  • //You're not yet sure whether SEO or analytics is the right next investment — start with a Free Digital Health Check, which is designed to answer exactly that. Sometimes the honest answer is "your search side is fine; the real problem is somewhere else", and you walk away with the PDF either way.

// Pricing _ 06

What it
costs.

There are three shapes most SEO and analytics work takes:

// AUDIT

A one-off audit.

A clear picture of where you stand, with recommendations you can act on yourself or pass to another vendor. Quoted via the Digital Health Check; starts at the free baseline and scales up with the In-Depth version if you want login-data depth.

// SPRINT

An audit, then a 90-day implementation sprint.

Around two weeks of audit, then six to ten weeks of getting the measurement layer in place, technical fixes shipped, Google Business Profile cleaned up, and a 30-day measurement window before the next decision. Project-based, quoted after the intro call.

// ONGOING

Ongoing monthly care after the foundation lands.

Monthly cadence: review what's happening, prioritise the next round of work, ship it, report in plain language. Suits clients with a real content cadence or competitive local markets. Monthly tier pricing — see Looked After.

ACNC-registered charities: 25% off. Single ABN-lookup verification at intake — same rate that runs across every NSD service.

// Pacing _ 07

How long
things take.

SEO is slow-burn work that compounds. The honest timing:

  • // Analytics installation — data flowing within 24–48 hours of setup.
  • // Technical SEO fixes — typically show Search Console impact within 2–4 weeks once Google re-crawls.
  • // On-page changes — (titles, headings, internal linking, schema) — usually 4–8 weeks for Google to re-evaluate.
  • // Content quality and authority work — tends to show meaningful results in 3–6 months, not weeks.

Two fully-resourced quarters of disciplined SEO work plus a clean analytics layer will, in my experience, outperform a year of haphazard experimentation. Anyone selling faster results than that is either lucky or not telling the full story.

// Shipping _ 08

What shipping
well looks like.

Before any SEO or analytics engagement is called shipped, I run the work through the same checks: whether Google can see and read the site cleanly, whether tracking is firing on every real conversion, whether the Google Business Profile is set up properly, and whether the baseline picture has been captured so future change can be measured. No engagement is signed off until those pass.

// For the technically curious — exact checkpoints at engagement start

Search Console snapshot (top 20 ranking queries · click-through rate · impression trend) · GA4 (or Plausible) baseline (organic traffic · conversion rates · funnel completion) · Lighthouse SEO score ≥95 on homepage + 2–3 key inner pages · Core Web Vitals all green against Google's published "Good" thresholds (LCP < 2.5s · INP < 200ms · CLS < 0.1) · Bing Webmaster Tools indexation snapshot · schema markup audit across all indexed pages.

Ongoing monthly reporting (when you stay on for ongoing monthly care): ranking + impression + click trends for tracked queries, organic sessions + conversions, Core Web Vitals trend, Bing indexation drift, plus a plain-language note on what changed, what's working, what's not, and what's planned next.

// Journey _ 09

What comes
next.

Most SEO and analytics work starts with a Free Digital Health Check — a plain-English audit that shows whether SEO and analytics is actually the right next investment. Sometimes it isn't — a business with no organic search problem doesn't need SEO; a business with a fundamentally unclear offer won't be saved by it. You get a solid base to start from, instead of guessing — and the PDF is yours to keep, whether you work with me afterwards or not.

If it is the right next step, the next move is either straight into the project (the implementation sprint) — or a Strategic Digital Roadmap first, when the broader digital direction needs clarity before touching the search and measurement layer.

Once the foundation has shipped, ongoing monthly care (the Looked After plan) covers what comes after — monthly tracking, content strategy iteration, technical SEO maintenance, analytics configuration updates as the business and the measurement landscape shift. Optional; the project stands on its own without it.

// FAQ _ 10

Common
questions.

How long until I see results from SEO?
Analytics data starts flowing in 24–48 hours. Technical fixes usually show Search Console impact in 2–4 weeks. On-page changes typically take 4–8 weeks for Google to re-evaluate. Authority and content-quality work tends to show meaningful results in 3–6 months — not weeks. Anyone promising faster is either lucky or not telling the full story.
Do you guarantee page-one rankings?
No, and you should be wary of anyone who does. Google's own documentation is explicit that no SEO can guarantee rankings. What I commit to are the inputs — the audit quality, the technical fixes, the on-page work, the honest reporting — and tracking the outputs cleanly so you can see for yourself what's moving.
Will you write the blog posts and content for me?
No. I'll tell you what's worth writing, who it's for, and how to structure it — and I'll review what you (or your writer) produces. Content production at volume isn't part of what I do; I can recommend writers if you need someone for that side.
Why do I need analytics if all I want is better Google rankings?
Because without the measurement layer set up cleanly, neither of us can tell whether the SEO work is actually moving anything — or whether changes in search performance are coming from something else entirely (an algorithm update, a seasonal shift, a competitor's new campaign). The analytics is the floor every other digital decision sits on; it's why this service line covers both.
Can I just buy the analytics setup without the rest?
Yes, if that genuinely is the only thing you need. Most engagements end up covering both because the search and measurement work shares the same foundation — but if the analytics layer is the actual ask, it's quoted as its own scope.
What if I don't want Google's analytics on my site?
Plausible is a privacy-first alternative — no tracking pixels, no cookie banners required, no Google in the stack. Same picture of what's working; different supplier. Tell me on the intro call and I'll set up Plausible instead of GA4.

// Start _ 11

Get
started.

Thinking about SEO, analytics, or both? Book a 45-minute call. I'll run a Free Digital Health Check on your existing site beforehand and walk you through it on the call — so the conversation starts from a clear picture of where you stand in search today, not a blank page.

Get a Free Digital Health Check

// 45 min · Google Meet · No obligation · The PDF is yours to keep regardless

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// Last updated: 2026-05-27