SEO & AI Search

I help businesses get found — on Google, and increasingly in AI-powered search tools like ChatGPT, Google AI Overviews, and Perplexity.

That means the full range of traditional SEO — technical foundations, on-page optimisation, content strategy, local search — plus generative engine optimisation (GEO), which is about structuring your content so AI tools can find it, understand it, and cite it.

Most businesses are still only thinking about Google rankings. The ones that start thinking about AI search now will have a significant advantage over the next few years. I help you do both.

Who this is for

Businesses that aren't showing up where they should be — on Google or in AI search results
Companies with a website that looks fine but isn't generating traffic or leads
Anyone who's been told they "need SEO" but isn't sure what that actually means
Businesses that want to be cited by AI search tools, not just rank on page one

What's included

Technical SEO

Site speed, crawlability, indexing, mobile performance, structured data, and fixing anything that's stopping search engines from understanding your site properly.

On-page optimisation

Content, headings, meta tags, internal linking, and making sure every page has a clear purpose and target.

Local SEO

Google Business Profile optimisation, local citations, and making sure you show up when people search for what you do in your area.

AI Search Optimisation (GEO)

This is where search is heading. I structure your content so it gets referenced by AI tools — ChatGPT, Google AI Overviews, Perplexity, and whatever comes next. That means clear, authoritative content, proper entity markup, strong topical coverage, and the kind of specificity that AI models prefer to cite. Most businesses aren't doing anything about this yet. That's the opportunity.

Content strategy

What to write, what to update, and what to stop wasting time on. Practical recommendations based on what's actually going to move the needle — for both traditional and AI search.

Measurement & reporting

Google Search Console, GA4, Lighthouse, Core Web Vitals, and Plausible as a privacy-first alternative. Clear reporting on what's changing and what's driving results.

How it works

I start with an audit — a thorough look at your site's technical health, content, search performance, and AI search readiness. You get a clear report with prioritised recommendations, not a 60-page PDF full of jargon.

From there, you can either handle the changes yourself or bring me on for ongoing optimisation. Most clients do a mix — I handle the technical and strategic work, they handle content with my guidance.

Get started

Want to know where you stand — on Google and in AI search? Book an introductory call and I'll prepare a complimentary health check of your site's SEO and AI search readiness before we meet. It's yours to keep whether we end up working together or not.

Get in touch

45 minutes · Google Meet · No obligation